How to Leverage User-Generated Content for Viral Growth
Posted: Wed Jan 29, 2025 6:16 am
The iPhone is an iceberg, like the first page of Google : "A huge structure that disappears underwater while its tiny heart floats on the surface." " The reward above, the effort below . The essence brought to the surface, the complexity hidden somewhere."
They are all made like this: Facebook, Spotify, WhatsApp, YouTube …
This is the exact opposite of the mental gambling data nigeria representation that dominated the 20th century, where " the authentic meaning of things was hidden ": "The idea that the core of experience was buried deep down, accessible only through effort and with the help of an intermediary."
It is now a question of "rejecting the depths as the place of authenticity and placing the heart of the world, its essence, on the surface. " We therefore privilege the quality of the experience over that of intellectual mediation.
Post-experience: increased self-awareness
It is the enriched, new, multiplied experience, born from the use of new digital technologies. "You take advantage of the fact that there are no intermediaries to break them for you and you perform the only gesture that this system really seems to suggest: to set everything in motion. You cross. You connect. You juxtapose. You mix." "You only need speed, lightness and energy ," explains Baricco.
But, he quickly adds: "Post-experience is tiring, difficult, selective and destabilizing ." It is " a clever version of multitasking. A way of using superficiality as a basis for meaning." Can we find it that way?
They are all made like this: Facebook, Spotify, WhatsApp, YouTube …
This is the exact opposite of the mental gambling data nigeria representation that dominated the 20th century, where " the authentic meaning of things was hidden ": "The idea that the core of experience was buried deep down, accessible only through effort and with the help of an intermediary."
It is now a question of "rejecting the depths as the place of authenticity and placing the heart of the world, its essence, on the surface. " We therefore privilege the quality of the experience over that of intellectual mediation.
Post-experience: increased self-awareness
It is the enriched, new, multiplied experience, born from the use of new digital technologies. "You take advantage of the fact that there are no intermediaries to break them for you and you perform the only gesture that this system really seems to suggest: to set everything in motion. You cross. You connect. You juxtapose. You mix." "You only need speed, lightness and energy ," explains Baricco.
But, he quickly adds: "Post-experience is tiring, difficult, selective and destabilizing ." It is " a clever version of multitasking. A way of using superficiality as a basis for meaning." Can we find it that way?