Benefits of Introducing Email Newsletters
Posted: Wed Jan 29, 2025 6:24 am
Now, email newsletters are introduced and distributed for many purposes.
There are benefits to introducing and distributing email newsletters, and many companies have adopted them, but they can be divided into the following two types.
HTML Email
Text Email
Each has its own switzerland cell phone number list characteristics, so I will explain them.
HTML Email
An HTML email is an email newsletter written using a programming language called HTML.
This format is recommended for those who want to add decoration or insert images.
Another advantage of HTML emails is that they can make a big impact on readers. If the email is just a series of text, readers will not be motivated to purchase the newsletter, so HTML emails are essential.
However, since HTML emails are constructed using programming languages, there are cases where the program may not be properly reflected depending on the recipient's receiving environment, so it is important to keep this in mind.
Text Email
A text email is an email newsletter that consists of text only.
The disadvantage is that you cannot decorate or insert images like you can with HTML email.
However, the advantage of text email is that it can be sent stress-free to readers without being constrained by unnecessary decorations or image insertions. It can also be sent beautifully to readers who have trouble opening HTML emails.
BOXIL is the best way to attract customers to SaaS
The challenges facing SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Email newsletters are a marketing tactic that has been used for a long time, so people tend to think that they are no longer useful, but they have the following benefits.
Cost-effective
Easily measurable
Maintaining relationships with customers
I will explain each one.
Cost-effective
One of the benefits of email newsletters is that they are cost-effective .
Other marketing strategies besides email newsletters include the following:
Advertising
SEO Measures
Social Media Marketing
Each marketing initiative requires a large budget to get on track, but email newsletters allow you to deliver information to many customers at low cost.
You can also expect better cost-effectiveness by segmenting your customers and changing the content of the emails you send based on their attributes.
It can be said that this is a more cost-effective marketing strategy than general marketing strategies.
Easily measurable
Another advantage of recent email newsletter tools is that they allow you to measure their effectiveness easily, making it easier to do so.
For example, depending on the email newsletter tool, it is possible to measure the following effectiveness:
Open rate
Click-through rate
Conversion rate
Depending on how you use the tool , you can measure the effectiveness in more detail . This can be a great advantage, as it allows you to change your future email newsletter distribution policy based on the results.
Maintaining relationships with customers
Another benefit of having one email newsletter is that it allows you to maintain relationships with your customers.
It is said that it takes five times as much resource to acquire new customers as it does to retain existing customers. In other words, it is better in terms of overall cost to value existing customers than to acquire new customers.
Email newsletters are a great tool for building and maintaining relationships with existing customers, so there are only benefits to introducing them.
How to create an email newsletter
Now let's learn how to actually create an email newsletter.
Select the type of email
Add a subject
Decide on a sender name
Create the email body
Set the link destination
Set images and decorations
We will explain how to create each email newsletter step by step.
① Select the type of email
First, choose the type of email you want to send from the two types introduced earlier.
Many people may wonder, "Which is better, HTML email or plain text email?" In conclusion, we recommend HTML email.
HTML email makes it easier to measure open rates and conversion rates, and by adding decorations and images, readers can more easily recognize the email newsletter as being visually rich .
Text emails are fine, but they tend to be a bit bland, which means your reader response rate will drop significantly.
If the recipient of your email newsletter does not support HTML email, you can be flexible and send it to just those readers as a text email.
There are benefits to introducing and distributing email newsletters, and many companies have adopted them, but they can be divided into the following two types.
HTML Email
Text Email
Each has its own switzerland cell phone number list characteristics, so I will explain them.
HTML Email
An HTML email is an email newsletter written using a programming language called HTML.
This format is recommended for those who want to add decoration or insert images.
Another advantage of HTML emails is that they can make a big impact on readers. If the email is just a series of text, readers will not be motivated to purchase the newsletter, so HTML emails are essential.
However, since HTML emails are constructed using programming languages, there are cases where the program may not be properly reflected depending on the recipient's receiving environment, so it is important to keep this in mind.
Text Email
A text email is an email newsletter that consists of text only.
The disadvantage is that you cannot decorate or insert images like you can with HTML email.
However, the advantage of text email is that it can be sent stress-free to readers without being constrained by unnecessary decorations or image insertions. It can also be sent beautifully to readers who have trouble opening HTML emails.
BOXIL is the best way to attract customers to SaaS
The challenges facing SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Email newsletters are a marketing tactic that has been used for a long time, so people tend to think that they are no longer useful, but they have the following benefits.
Cost-effective
Easily measurable
Maintaining relationships with customers
I will explain each one.
Cost-effective
One of the benefits of email newsletters is that they are cost-effective .
Other marketing strategies besides email newsletters include the following:
Advertising
SEO Measures
Social Media Marketing
Each marketing initiative requires a large budget to get on track, but email newsletters allow you to deliver information to many customers at low cost.
You can also expect better cost-effectiveness by segmenting your customers and changing the content of the emails you send based on their attributes.
It can be said that this is a more cost-effective marketing strategy than general marketing strategies.
Easily measurable
Another advantage of recent email newsletter tools is that they allow you to measure their effectiveness easily, making it easier to do so.
For example, depending on the email newsletter tool, it is possible to measure the following effectiveness:
Open rate
Click-through rate
Conversion rate
Depending on how you use the tool , you can measure the effectiveness in more detail . This can be a great advantage, as it allows you to change your future email newsletter distribution policy based on the results.
Maintaining relationships with customers
Another benefit of having one email newsletter is that it allows you to maintain relationships with your customers.
It is said that it takes five times as much resource to acquire new customers as it does to retain existing customers. In other words, it is better in terms of overall cost to value existing customers than to acquire new customers.
Email newsletters are a great tool for building and maintaining relationships with existing customers, so there are only benefits to introducing them.
How to create an email newsletter
Now let's learn how to actually create an email newsletter.
Select the type of email
Add a subject
Decide on a sender name
Create the email body
Set the link destination
Set images and decorations
We will explain how to create each email newsletter step by step.
① Select the type of email
First, choose the type of email you want to send from the two types introduced earlier.
Many people may wonder, "Which is better, HTML email or plain text email?" In conclusion, we recommend HTML email.
HTML email makes it easier to measure open rates and conversion rates, and by adding decorations and images, readers can more easily recognize the email newsletter as being visually rich .
Text emails are fine, but they tend to be a bit bland, which means your reader response rate will drop significantly.
If the recipient of your email newsletter does not support HTML email, you can be flexible and send it to just those readers as a text email.