Overview of Lead Generation in the Legal Market in 2025
Posted: Wed Jan 29, 2025 6:25 am
Published by
Beatrice Testa
/ Lead Generation / Overview of Lead Generation in the Legal Market in 2025
Summary [ Hide ]
1 What is the Lead Generation Outlook 2025?
2 Overview of the Brazilian legal market in 2025
3 How to stand out in the legal market in Brazil?
Updated on 01/08/2025
They say that the legal market is saturated… but to what extent is that true?
Of course, most – if not all – market segments have high competition and many are “copy and paste” types, so to speak.
Focusing only on the legal sector, the Brazilian Bar Association (OAB) revealed that the country has 1.3 million registered professionals, that is, 1 lawyer for every 164 inhabitants, so how can you stand out in this sea of people?
This is where data and statistics come into play, because spain number dataset them you can understand how your segment behaves, what its strengths and weaknesses are, and where your business fits into all of this.
To help you, Leadster brings you a glimpse of the legal market: lead generation.
Let's understand how your sector has generated leads, what the main access and capture channels are, and much more!
What is the Lead Generation Outlook 2025?
The Lead Generation Panorama is the largest study on Lead Generation in Brazil . In this year's study, which was conducted in partnership with Rock Content, HubSpot and V4 Company, more than 2,772 websites were analyzed, 147 million visits and 3.5 million leads were generated.
Ok, but what will I see in this report?
Well, in Panorama you will find:
Overall and market segment conversion rates – with new data visualization across top, mid and bottom performers;
Channels with the best conversion;
Data on desktop vs mobile;
Volume of monthly accesses by channel and device;
Age and region of users;
Digital Maturity Index (which we will explain later).
Oh, just to point out something important about this study: we only considered bottom-of-funnel conversions as the conversion rate , that is, the relationship between the number of users who accessed the website or viewed a given campaign – and those who actually converted on the offer.
If you want to check all this out and delve deeper into the analysis of the legal segment, just click below to download the study:
Overview of the Brazilian legal market in 2025
First of all, it is worth clarifying: the Legal segment that we analyzed here is mostly composed of law firms. And, for this segment, we observed 185 companies in our database.
So, let's go?
The legal segment has the second highest conversion rate in the market
We don't know yet whether the market is really saturated, but what you can be sure of is that the legal segment is one of the leaders in conversion rates !
Among all the sectors analyzed, law firms stood out with a median of 4.81%. Conversion rates could even reach 9.99% among the best performing companies.
Beatrice Testa
/ Lead Generation / Overview of Lead Generation in the Legal Market in 2025
Summary [ Hide ]
1 What is the Lead Generation Outlook 2025?
2 Overview of the Brazilian legal market in 2025
3 How to stand out in the legal market in Brazil?
Updated on 01/08/2025
They say that the legal market is saturated… but to what extent is that true?
Of course, most – if not all – market segments have high competition and many are “copy and paste” types, so to speak.
Focusing only on the legal sector, the Brazilian Bar Association (OAB) revealed that the country has 1.3 million registered professionals, that is, 1 lawyer for every 164 inhabitants, so how can you stand out in this sea of people?
This is where data and statistics come into play, because spain number dataset them you can understand how your segment behaves, what its strengths and weaknesses are, and where your business fits into all of this.
To help you, Leadster brings you a glimpse of the legal market: lead generation.
Let's understand how your sector has generated leads, what the main access and capture channels are, and much more!
What is the Lead Generation Outlook 2025?
The Lead Generation Panorama is the largest study on Lead Generation in Brazil . In this year's study, which was conducted in partnership with Rock Content, HubSpot and V4 Company, more than 2,772 websites were analyzed, 147 million visits and 3.5 million leads were generated.
Ok, but what will I see in this report?
Well, in Panorama you will find:
Overall and market segment conversion rates – with new data visualization across top, mid and bottom performers;
Channels with the best conversion;
Data on desktop vs mobile;
Volume of monthly accesses by channel and device;
Age and region of users;
Digital Maturity Index (which we will explain later).
Oh, just to point out something important about this study: we only considered bottom-of-funnel conversions as the conversion rate , that is, the relationship between the number of users who accessed the website or viewed a given campaign – and those who actually converted on the offer.
If you want to check all this out and delve deeper into the analysis of the legal segment, just click below to download the study:
Overview of the Brazilian legal market in 2025
First of all, it is worth clarifying: the Legal segment that we analyzed here is mostly composed of law firms. And, for this segment, we observed 185 companies in our database.
So, let's go?
The legal segment has the second highest conversion rate in the market
We don't know yet whether the market is really saturated, but what you can be sure of is that the legal segment is one of the leaders in conversion rates !
Among all the sectors analyzed, law firms stood out with a median of 4.81%. Conversion rates could even reach 9.99% among the best performing companies.