Traditional vs. Digital Marketing: Which is Better?
Posted: Wed Jan 29, 2025 6:26 am
Some uses quickly adopted for their ability to deliver content to us instantly and "on demand" only make the problem worse. Jean-Jacques Valette talks about the rise of streaming services : "Every time we want to listen to or listen to a song again, we re-download it using a streaming platform. Practices like this have become massive - today, Netflix represents a quarter of French Internet traffic."
Photo credit: Ben Kolde – Unsplash
The journalist also denounces a race towards gambling data spain the complexity of information sites via tracking, widgets and heavy content files. "Sites that after 10 years end up breaking down due to a memory problem and lack of maintenance." In addition, this digital obesity of platforms and sites poses accessibility problems for people with old terminals or smartphones.
It is up to the media to integrate an eco-design approach into their UX and content design strategy. A first step would be to audit the energy consumption of sites and platforms in order to reduce them as much as possible . Jean-Jacques Valette takes as an example the work of designer Gauthier Roussilhe for whom design is "a necessity for a world with limited energy and resources", and Kris De Decker, journalist and founder of Low-tech Magazine . Both design energetically optimized sites with lightweight images and, in the case of the Solar page of Low-tech Magazine.
Photo credit: Ben Kolde – Unsplash
The journalist also denounces a race towards gambling data spain the complexity of information sites via tracking, widgets and heavy content files. "Sites that after 10 years end up breaking down due to a memory problem and lack of maintenance." In addition, this digital obesity of platforms and sites poses accessibility problems for people with old terminals or smartphones.
It is up to the media to integrate an eco-design approach into their UX and content design strategy. A first step would be to audit the energy consumption of sites and platforms in order to reduce them as much as possible . Jean-Jacques Valette takes as an example the work of designer Gauthier Roussilhe for whom design is "a necessity for a world with limited energy and resources", and Kris De Decker, journalist and founder of Low-tech Magazine . Both design energetically optimized sites with lightweight images and, in the case of the Solar page of Low-tech Magazine.