The Power of Hashtags in Social Media Marketing
Posted: Wed Jan 29, 2025 6:38 am
Developing a sustainable relationship between media and audiences, based on trust and exchange, has become a major concern for the media, in a context of multiple crises (broadcasting, advertising revenues, trust, etc.). A whole series of actors have taken up the issue of the mutual commitment of media and audiences:
research projects ( such as LINC , which gambling data america we are developing on a French-speaking European scale) question the driving forces behind this commitment; some also develop a more applied dimension by supporting the media in this change (such as the Engaged Journalism Accelerator or the Membership Puzzle Project );
Companies are offering tools and devices to encourage audience participation, exchange and listening; for example, Hearken, which designs conversational interfaces and organized the very recent Engagement Innovation Summit ;
Finally, the media are experimenting with various mechanisms to engage with their audiences (see, for local media in French-speaking Europe, the LINC project survey ).
The report What media can learn from other member-driven movements from the Membership Puzzle Project offers an original look at these questions by proposing to draw inspiration from other sectors (such as environmental movements, open source communities.
research projects ( such as LINC , which gambling data america we are developing on a French-speaking European scale) question the driving forces behind this commitment; some also develop a more applied dimension by supporting the media in this change (such as the Engaged Journalism Accelerator or the Membership Puzzle Project );
Companies are offering tools and devices to encourage audience participation, exchange and listening; for example, Hearken, which designs conversational interfaces and organized the very recent Engagement Innovation Summit ;
Finally, the media are experimenting with various mechanisms to engage with their audiences (see, for local media in French-speaking Europe, the LINC project survey ).
The report What media can learn from other member-driven movements from the Membership Puzzle Project offers an original look at these questions by proposing to draw inspiration from other sectors (such as environmental movements, open source communities.