Changing Marketing Analytics
Posted: Wed Jan 29, 2025 7:00 am
Our project therefore provides the beginnings of an answer, but also raises pressing questions: how are the desires to get closer to the public integrated into pre-existing processes and organizations? With what sustainability (are they passing fads or deeper transformations)? How do journalists appropriate these reflections and how can they really impact the editorial production of the media? Have local media, in their desire – at least displayed – to reconnect with the public, learned lessons from the relative failure of participatory journalism? And finally, what tools can research provide to support the media in this transformation?
The LINC project is still ongoing and its gambling data morocco researchers invite you to contribute any initiative aimed at audiences that you are aware of, whether you are a specialist, professional or simply interested in the media.
[1] Dependent in part on voluntary contributions, this database is not exhaustive; it is based on declarations or even communication strategies and, by definition, only lists what is visible, explicit, or even formalized. It should also be noted that the initiatives all appear in the database at the same level, without hierarchy (the most anecdotal are next to the most elaborate). Finally, the initiatives are presented in a way that is disconnected from the structures, organizations and contexts in which they are deployed (these aspects will be the subject of later analyses).
The LINC project is still ongoing and its gambling data morocco researchers invite you to contribute any initiative aimed at audiences that you are aware of, whether you are a specialist, professional or simply interested in the media.
[1] Dependent in part on voluntary contributions, this database is not exhaustive; it is based on declarations or even communication strategies and, by definition, only lists what is visible, explicit, or even formalized. It should also be noted that the initiatives all appear in the database at the same level, without hierarchy (the most anecdotal are next to the most elaborate). Finally, the initiatives are presented in a way that is disconnected from the structures, organizations and contexts in which they are deployed (these aspects will be the subject of later analyses).