Content Strategy for the Magnetic Blog
Posted: Wed Jan 29, 2025 7:15 am
The second step after building and publishing your company website is to create a marketing strategy to attract visitors to your site and ensure that your client has a magnetic blog. The most effective way to increase organic traffic is to have a content strategy associated with your website: create high-value content for your target audience and publish it through a blog.
Content marketing involves cyclical phases vp business development email database of research, planning, production and publishing .
Blog Research and Planning
Start by researching keywords, using tools like SemRush, Moz, UberSuggest or Google Keyword Planner, for example. This is essential for the attraction exerted by a magnetic blog.
Identify keywords that are related to the company's segment and may have some direct or indirect association with products and services.
Then, make a selection and gather the keywords in a spreadsheet, where you will start planning the content:
How can these topics become super interesting articles for your potential customers?
What can the company teach about these keywords?
What stories about products and services and the company can you tell around these topics?
It is important to do competitor research for each keyword. The danger of focusing too much on the competition is that you lose your originality and creativity. Therefore, I recommend that you first focus on coming up with an original idea and then look at the websites that are ranking in the top positions on Google for that keyword.
In planning, we establish the frequency of publishing new content. Plan to create 4 new articles per month on the blog. This volume will speed up the process of the site gaining reputation with Google.
Content marketing involves cyclical phases vp business development email database of research, planning, production and publishing .
Blog Research and Planning
Start by researching keywords, using tools like SemRush, Moz, UberSuggest or Google Keyword Planner, for example. This is essential for the attraction exerted by a magnetic blog.
Identify keywords that are related to the company's segment and may have some direct or indirect association with products and services.
Then, make a selection and gather the keywords in a spreadsheet, where you will start planning the content:
How can these topics become super interesting articles for your potential customers?
What can the company teach about these keywords?
What stories about products and services and the company can you tell around these topics?
It is important to do competitor research for each keyword. The danger of focusing too much on the competition is that you lose your originality and creativity. Therefore, I recommend that you first focus on coming up with an original idea and then look at the websites that are ranking in the top positions on Google for that keyword.
In planning, we establish the frequency of publishing new content. Plan to create 4 new articles per month on the blog. This volume will speed up the process of the site gaining reputation with Google.