Can I exclude competitors in my advertising campaigns?
Posted: Wed Jan 29, 2025 8:52 am
Let's start with a simpler topic that my clients ask about very often:
"Can I exclude competitors from my ads on Google/Facebook/Twitter/Instagram etc?"
This is a common question for entrepreneurs, managers and directors. Is it possible to run these ads in a way that the competition doesn't see them? The answer to this question is: "It depends."
Of course, this is an answer that no one likes to receive. However, its development america rcs data is quite short and specific. What does it depend on? On the place where we run this ad.
LinkedIn Advertising and the Competition
Well, the only channel where you can do this is LinkedIn . If you create or plan to run paid campaigns on LinkedIn, you can do it in such a way that your ads are not displayed to people:
employed in specific companies,
in specific positions,
identified by e-mail address or any other parameter.
We are able to prepare a list of competitive companies, upload it to LinkedIn, and then configure each ad campaign to select the option: show this ad to people in the target group I have designated (excluding my competition).
In fact, this can only be done in this one channel. But what is the reason for this question? Most often, it is a symptom of the broader problem that I mentioned in the context of the client from the printing industry – namely, the fear that the competition will see what we share. After all, we do not know what they will do with this knowledge later. So let's move on to the second topic.
"Can I exclude competitors from my ads on Google/Facebook/Twitter/Instagram etc?"
This is a common question for entrepreneurs, managers and directors. Is it possible to run these ads in a way that the competition doesn't see them? The answer to this question is: "It depends."
Of course, this is an answer that no one likes to receive. However, its development america rcs data is quite short and specific. What does it depend on? On the place where we run this ad.
LinkedIn Advertising and the Competition
Well, the only channel where you can do this is LinkedIn . If you create or plan to run paid campaigns on LinkedIn, you can do it in such a way that your ads are not displayed to people:
employed in specific companies,
in specific positions,
identified by e-mail address or any other parameter.
We are able to prepare a list of competitive companies, upload it to LinkedIn, and then configure each ad campaign to select the option: show this ad to people in the target group I have designated (excluding my competition).
In fact, this can only be done in this one channel. But what is the reason for this question? Most often, it is a symptom of the broader problem that I mentioned in the context of the client from the printing industry – namely, the fear that the competition will see what we share. After all, we do not know what they will do with this knowledge later. So let's move on to the second topic.