Learn how to write and improve your ads on Google Ads
Posted: Wed Jan 29, 2025 10:05 am
If you have an e-commerce site, you know the importance of having your brand at the top of Google search lists. However, this will be of no use if you don't get users to click on your ads, a click that will potentially be a conversion. Find out how to write and improve your Google Ads ads in this article and boost your online advertising.
The ads that appear in search results are related to the keywords used in that search. However, for the keywords to trigger and display your ads in the top positions requires effort and a huge amount of work. Therefore, below we show you some guidelines from Google Ads experts, which will help you write powerful, attractive and effective ads that china number dataset conversions among your users.
Table of contents
1. Include keywords in your headlines
2. Repeat your main keywords
3. Write concise and distinctive headlines
4. Make each title and description unique
5. Check your ad strength score before publishing
6. Highlight your unique selling points
7. Add a CTA (Call to Action) to your descriptions.
8. Upload images to each ad
9. Analyze the data
1. Include keywords in your headlines:
Including keywords in your headline will ensure that your ads appear to the right people at the right time. Keywords are the terms that your potential customers are likely to search for when they look for products or services.
2. Repeat your main keywords:
This is a pretty old and effective trick from when keywords were highlighted in the title, so if you had multiple keywords in the ad, they would all be highlighted. Now they are no longer highlighted in the title, they are highlighted within the description. That's why it's good to repeat the keyword throughout the ad, but without overdoing it.
3. Write concise and distinctive headlines.
A good headline for your Google search ads should be eye-catching, relevant, and specific to your audience's needs. It should convey what your company offers and why it's the best option for your customers. Here are some tips to help you achieve this:
Be unique: Highlight what differentiates you from other advertisers, this will make you more visible in searches.
Use the word Free: It’s one of the best marketing words out there. If you have something free, say it proudly. For example, “Free Shipping” or “Free Trial” in your ads.
Use numbers: Numbers are shorter and can say much more than words. You can use them to highlight discounts, price, quantity, percentage, etc.
Be specific: Use numbers or statistics to create a sense of urgency and credibility. For example, “Save 50% today” is more compelling than “Great deal.”
The ads that appear in search results are related to the keywords used in that search. However, for the keywords to trigger and display your ads in the top positions requires effort and a huge amount of work. Therefore, below we show you some guidelines from Google Ads experts, which will help you write powerful, attractive and effective ads that china number dataset conversions among your users.
Table of contents
1. Include keywords in your headlines
2. Repeat your main keywords
3. Write concise and distinctive headlines
4. Make each title and description unique
5. Check your ad strength score before publishing
6. Highlight your unique selling points
7. Add a CTA (Call to Action) to your descriptions.
8. Upload images to each ad
9. Analyze the data
1. Include keywords in your headlines:
Including keywords in your headline will ensure that your ads appear to the right people at the right time. Keywords are the terms that your potential customers are likely to search for when they look for products or services.
2. Repeat your main keywords:
This is a pretty old and effective trick from when keywords were highlighted in the title, so if you had multiple keywords in the ad, they would all be highlighted. Now they are no longer highlighted in the title, they are highlighted within the description. That's why it's good to repeat the keyword throughout the ad, but without overdoing it.
3. Write concise and distinctive headlines.
A good headline for your Google search ads should be eye-catching, relevant, and specific to your audience's needs. It should convey what your company offers and why it's the best option for your customers. Here are some tips to help you achieve this:
Be unique: Highlight what differentiates you from other advertisers, this will make you more visible in searches.
Use the word Free: It’s one of the best marketing words out there. If you have something free, say it proudly. For example, “Free Shipping” or “Free Trial” in your ads.
Use numbers: Numbers are shorter and can say much more than words. You can use them to highlight discounts, price, quantity, percentage, etc.
Be specific: Use numbers or statistics to create a sense of urgency and credibility. For example, “Save 50% today” is more compelling than “Great deal.”