Are there any other changes that made Google decide to implement GA 4?
Posted: Wed Jan 29, 2025 10:06 am
Meanwhile, going back to what you said a moment ago, the first difference that I can already see is the issue of the multi-channel path. The second is attribution, which better reflects the level of complexity of the purchasing process. So it's not just: yesterday he clicked, today he bought and that's it. It's a process divided into stages, times and different places.
Is this enough to do so?
MM: No, not yet. There are other aspects, so it's a revolution! It's not an evolution, it's a real revolution. It will be a single source of data for websites and mobile applications.
Until now, we had separate Google Analytics for websites and separate for mobile apps. At this cambodia rcs data point, the premise of GA 4 is so-called data streams . And by creating such a data stream, we choose what we want to measure - website, IOS app or Android app.
And at this point, all the data flows into one source. The data structure itself has also changed, because every event that happens on the site (regardless of whether it's a button click, page display, or purchase) has its own parameters. And these parameters contain all the features, information about that event. So this is a subject that is changing a lot and it's worth expanding on.
Navigation changes in GA 4
AJ: One question immediately comes to mind, which relates to what you said. If the change is revolutionary, then the revolution must have some victims, after all, there is no revolution without victims. And I assume that in the context of analytics, this victim can be, for example, the way we have been doing things so far, but also the names – the way certain things are called or what they are.
So, for example, until now every person who works in GA knew that there were:
sessions,
users,
views, etc.
And I assume that the changes you're talking about will mean that this will have to change as well. So will some of the fundamentals of the system of measuring in terms of angle, even the conceptual apparatus that you have to use, change as well?
Is this enough to do so?
MM: No, not yet. There are other aspects, so it's a revolution! It's not an evolution, it's a real revolution. It will be a single source of data for websites and mobile applications.
Until now, we had separate Google Analytics for websites and separate for mobile apps. At this cambodia rcs data point, the premise of GA 4 is so-called data streams . And by creating such a data stream, we choose what we want to measure - website, IOS app or Android app.
And at this point, all the data flows into one source. The data structure itself has also changed, because every event that happens on the site (regardless of whether it's a button click, page display, or purchase) has its own parameters. And these parameters contain all the features, information about that event. So this is a subject that is changing a lot and it's worth expanding on.
Navigation changes in GA 4
AJ: One question immediately comes to mind, which relates to what you said. If the change is revolutionary, then the revolution must have some victims, after all, there is no revolution without victims. And I assume that in the context of analytics, this victim can be, for example, the way we have been doing things so far, but also the names – the way certain things are called or what they are.
So, for example, until now every person who works in GA knew that there were:
sessions,
users,
views, etc.
And I assume that the changes you're talking about will mean that this will have to change as well. So will some of the fundamentals of the system of measuring in terms of angle, even the conceptual apparatus that you have to use, change as well?