I think the chances of shopping would be quite high
Posted: Wed Jan 29, 2025 10:33 am
chatbots for 24/7 customer service
E-commerce shopping times vary. Regardless of the time of day or night, customers want to be served here and now . Of course, it is hard to imagine a consultant being available 24/7.
But what do we need technology and automation for?
If you want your customers to always feel heard and appreciated , it is worth implementing a chatbot or live chat in your store that will answer the most frequently asked questions by customers.
The next level of involvement could be personalizing the product before purchase . A good example of this is Nike StyleBot. Thanks to it, all AirMax enthusiasts could choose their favorite model based on their preferences, as well as design their own shoes. Of course, it was also possible to buy them later.
You may be wondering about the results – CTR increased 12.5 times and conversion rate increased 4 times.
automation example
customer segmentation
Dividing customers according to their level of engagement with the brand and their europe rcs data place in the marketing and sales funnel is key to achieving the desired results .
Why?
You will send a different message to someone who has just found your site. A different one to people who have already read a few pieces of content. And yet another one to users who are already familiar with your offer and want to make a purchase. And yet another one to regular customers who haven't made a purchase in some time.
You can also differentiate your message – in campaigns or email marketing – depending on interests.
Automation tools will allow you to create separate customer lists to which you will send highly personalized content and offers. This will increase your chances of conversions and sales.
E-commerce shopping times vary. Regardless of the time of day or night, customers want to be served here and now . Of course, it is hard to imagine a consultant being available 24/7.
But what do we need technology and automation for?
If you want your customers to always feel heard and appreciated , it is worth implementing a chatbot or live chat in your store that will answer the most frequently asked questions by customers.
The next level of involvement could be personalizing the product before purchase . A good example of this is Nike StyleBot. Thanks to it, all AirMax enthusiasts could choose their favorite model based on their preferences, as well as design their own shoes. Of course, it was also possible to buy them later.
You may be wondering about the results – CTR increased 12.5 times and conversion rate increased 4 times.
automation example
customer segmentation
Dividing customers according to their level of engagement with the brand and their europe rcs data place in the marketing and sales funnel is key to achieving the desired results .
Why?
You will send a different message to someone who has just found your site. A different one to people who have already read a few pieces of content. And yet another one to users who are already familiar with your offer and want to make a purchase. And yet another one to regular customers who haven't made a purchase in some time.
You can also differentiate your message – in campaigns or email marketing – depending on interests.
Automation tools will allow you to create separate customer lists to which you will send highly personalized content and offers. This will increase your chances of conversions and sales.