Extending the path to purchaseFormrrr
Posted: Wed Jan 29, 2025 10:53 am
Collection Traffic Analysis
Artur: Considering that this is indeed an extension of such an inception – i.e. a carousel format within a collection format, and made publicly available, is Facebook's advertising panel, from the statistics perspective, advanced enough to allow us to extract click statistics for individual carousel tiles placed in the collection? Using the example of this dietetic company, to actually, with full responsibility, convey to the customer or to ourselves that: "Yes, this is clickable"?
Anita: Yes. We can. Just assign UTMs to each link. Each tile has a place to insert the exact link with UTMs. This way we can measure the click on each of them.
Artur: I see. And based on this, after analyzing the client's traffic, you conclude that indeed, greece rcs data these tiles in the collection with articles were often clicked?
Anita: Yes.
Artur: One of the last issues I would like to raise is: what is the point of extending the customer's purchasing path? Usually, everyone is trying to shorten it. Forms on websites are getting shorter and shorter. Advertisements should be as short as possible, lasting a few seconds, so that you can quickly get to the point. Even Facebook's official recommendations for creating videos say to limit advertisements to literally a few seconds and to present the logo from the very beginning. And you claim that you should build yourself a collection that is in fact a website within Facebook, after clicking on which - attention! - you will be transferred to another website, where there is also content for other things. And only then can you make a purchase. And in general, it is cheaper, better and more effective. How do you defend this thesis?
Anita: I will defend it in such a way that thanks to the collection the customer focuses on the advertisement, because he is inside it. He is highly engaged, he can get to know us in detail, he can watch a video about us, he can read more text than in a traditional advertisement. And thanks to that he gets to know our product better.
Artur: Considering that this is indeed an extension of such an inception – i.e. a carousel format within a collection format, and made publicly available, is Facebook's advertising panel, from the statistics perspective, advanced enough to allow us to extract click statistics for individual carousel tiles placed in the collection? Using the example of this dietetic company, to actually, with full responsibility, convey to the customer or to ourselves that: "Yes, this is clickable"?
Anita: Yes. We can. Just assign UTMs to each link. Each tile has a place to insert the exact link with UTMs. This way we can measure the click on each of them.
Artur: I see. And based on this, after analyzing the client's traffic, you conclude that indeed, greece rcs data these tiles in the collection with articles were often clicked?
Anita: Yes.
Artur: One of the last issues I would like to raise is: what is the point of extending the customer's purchasing path? Usually, everyone is trying to shorten it. Forms on websites are getting shorter and shorter. Advertisements should be as short as possible, lasting a few seconds, so that you can quickly get to the point. Even Facebook's official recommendations for creating videos say to limit advertisements to literally a few seconds and to present the logo from the very beginning. And you claim that you should build yourself a collection that is in fact a website within Facebook, after clicking on which - attention! - you will be transferred to another website, where there is also content for other things. And only then can you make a purchase. And in general, it is cheaper, better and more effective. How do you defend this thesis?
Anita: I will defend it in such a way that thanks to the collection the customer focuses on the advertisement, because he is inside it. He is highly engaged, he can get to know us in detail, he can watch a video about us, he can read more text than in a traditional advertisement. And thanks to that he gets to know our product better.