But who knows, maybe something got in the way of them buying?
Posted: Wed Jan 29, 2025 10:54 am
So now you can compare your database and its effectiveness with this industry average. This means that we probably have somewhere around 80, or at least 70% of people who are subscribed to our email list for various reasons, but have no contact with our communications.
It's always such a beautiful reality check when someone tells you, for example:
“Hey, hey, I have an email list of 10,000 addresses!”
But the real engaged audience is around 2,000. And it would be a shame not to use those missing few thousand, because somewhere there could be people who are willing to make a first-time or repeat purchase, depending on how they ended up on your list.
Therefore, I propose that you separate three target groups, three segments, from your email database and transfer them to the Facebook advertising ecosystem .
How to do it?
Through the “customer base” feature in Custom Audiences.
A) Active subscribers
Each email marketing system allows you to segment your email list based on the open rate or link click rate. Which path you choose is up to you.
I would suggest that you focus on the size of your email database. If it is smaller hong kong rcs data and you want a larger group, then with databases of less than a few thousand recipients, I would suggest using openings. Especially since Facebook must later identify these people directly in its ecosystem. And usually at least a dozen percent do not have a Facebook account or do not use the email address they provided. And if your database is already in the tens of thousands, then you can only be guided by clicks. And then the first segment I recommend to you is active subscribers.
But hey, hey!
We said to ourselves that we only want to reach those who are inactive.
Well, no!
Active subscribers are potentially high sales because these people actually want to open your messages.
It would be a good idea to remind such people.
You can show them content they also saw in the newsletter, for example. In fact, why not, if you can’t get them to buy through one or the other channel?
It's always such a beautiful reality check when someone tells you, for example:
“Hey, hey, I have an email list of 10,000 addresses!”
But the real engaged audience is around 2,000. And it would be a shame not to use those missing few thousand, because somewhere there could be people who are willing to make a first-time or repeat purchase, depending on how they ended up on your list.
Therefore, I propose that you separate three target groups, three segments, from your email database and transfer them to the Facebook advertising ecosystem .
How to do it?
Through the “customer base” feature in Custom Audiences.
A) Active subscribers
Each email marketing system allows you to segment your email list based on the open rate or link click rate. Which path you choose is up to you.
I would suggest that you focus on the size of your email database. If it is smaller hong kong rcs data and you want a larger group, then with databases of less than a few thousand recipients, I would suggest using openings. Especially since Facebook must later identify these people directly in its ecosystem. And usually at least a dozen percent do not have a Facebook account or do not use the email address they provided. And if your database is already in the tens of thousands, then you can only be guided by clicks. And then the first segment I recommend to you is active subscribers.
But hey, hey!
We said to ourselves that we only want to reach those who are inactive.
Well, no!
Active subscribers are potentially high sales because these people actually want to open your messages.
It would be a good idea to remind such people.
You can show them content they also saw in the newsletter, for example. In fact, why not, if you can’t get them to buy through one or the other channel?