AI bias
In any case, many of them are not even really new, because one of the consequences of creating AI in the image and likeness of human beings is that it inherits some of their problems. Such as bias , since just taiwan cell phone number like people, the algorithms behind their processes can be discriminatory and biased .
Being aware of its existence is essential to make ethical and appropriate use of this technology, so today we are going to explain what Artificial Intelligence bias is and give you several keys to try to avoid it in content marketing .
Can AI be biased?
Although it may seem surprising, the direct answer is yes. And even more so at a time like the present, when Artificial Intelligence is still in a very early stage of development and raises more questions than certainties. Hence, associating innovation and technology with reliability and trustworthiness is a mistake that could end up being costly.
Recently, a study carried out by several Spanish universities revealed that the most famous AI application of the moment, ChatGPT , does not know 20% of the Spanish lexicon and makes mistakes in the remaining 80% . A circumstance that can lead to incorrect responses from this chatbot when it is asked to analyse the meanings of words.
Although this is not, by far, the worst consequence that can result from misuse of this technology : there are proven cases of clinical failures when trying to diagnose COVID-19 in patients, of resounding errors in real estate predictions and even racist or misogynistic behavior . In short, examples that invite us not to leave (yet) our business or our lives in the hands of AI. Or, at least, not to do so without adequate supervision .
Artificial intelligence
What is AI bias and why does it occur?
Understanding the bias of Artificial Intelligence is easier if we first understand how this technology works. Specifically, it uses computing to create a set of instructions or algorithms that are capable of performing complex tasks that normally require capabilities linked to intelligence , such as learning, reasoning or perception .