How to create content for Afores without dying in the attempt
Posted: Thu Jan 30, 2025 4:01 am
70% of professionals actively invest in content marketing . (HubSpot) because it represents one of the best ways to attract the community and turn them into potential clients. Of course, this strategy requires a significant investment of time and effort to generate the largest amount of content.
How to carry out an excellent content strategy without destroying our ideas in a few months? Today we can show you the most efficient answer: Content Tree for Content Marketing .
What is the Content Tree and how does it help your content strategy?
78% of companies have a team of one to three content specialists (SEMrush). How is it possible that only a few people generate lebanon number dataset for the entire digital plan? The Content Tree solves that problem.
One of the best experiences we have had in our field of work is working with Afores institutions. We observed that the majority of their community lives in ignorance about the industry. The only way to support them was to create educational content, lots of educational content! The first step to achieve this was to determine seed ideas, those that would determine the entire content strategy. In this case, a seed would be the entire Afores industry with an educational notion.
It was time to water the seed and soak up all the pertinent information to generate that solid trunk. In this way, we were able to identify the multiple aspects of the general topic, for example, reforms to labor laws, tips to facilitate savings, tax deductions based on contributions, etc.
Once this step was achieved, we determined its flourishing. And this is where the magic happened: one of our clients had an interview about the major changes in the retirement reform. We took it and diversified the execution with the ACE method!
ACE: Adjust, Combine and Expand
A 3-hour interview wasn't very engaging for the community, however, it contained a lot of valuable information. How many videos could it be split into? How many static posts could we generate? This put our creativity to the test and how we adapted the following process:
Adjusting original material for another platform, format, etc.
Combine one material with another of the same type, adding valuable information.
Expand the usefulness of your content by providing a relevant update or piece of information.
In this way, an eBook became 4 blog posts. A live conference was translated into 10 stories, even a 2-minute video was transformed into carousels and static materials. Blessed be the Content Tree!
Also read: How can the banking sector maximize a content strategy?
Tips for implementing the Content Tree in your content strategy
Working with banking and retirement solutions brands, we at Smartup have gathered some key learnings for your content strategy:
Check which materials have had the most interaction with your community. If they have already worked, you could add new information to them that will provide even more insight.
How to carry out an excellent content strategy without destroying our ideas in a few months? Today we can show you the most efficient answer: Content Tree for Content Marketing .
What is the Content Tree and how does it help your content strategy?
78% of companies have a team of one to three content specialists (SEMrush). How is it possible that only a few people generate lebanon number dataset for the entire digital plan? The Content Tree solves that problem.
One of the best experiences we have had in our field of work is working with Afores institutions. We observed that the majority of their community lives in ignorance about the industry. The only way to support them was to create educational content, lots of educational content! The first step to achieve this was to determine seed ideas, those that would determine the entire content strategy. In this case, a seed would be the entire Afores industry with an educational notion.
It was time to water the seed and soak up all the pertinent information to generate that solid trunk. In this way, we were able to identify the multiple aspects of the general topic, for example, reforms to labor laws, tips to facilitate savings, tax deductions based on contributions, etc.
Once this step was achieved, we determined its flourishing. And this is where the magic happened: one of our clients had an interview about the major changes in the retirement reform. We took it and diversified the execution with the ACE method!
ACE: Adjust, Combine and Expand
A 3-hour interview wasn't very engaging for the community, however, it contained a lot of valuable information. How many videos could it be split into? How many static posts could we generate? This put our creativity to the test and how we adapted the following process:
Adjusting original material for another platform, format, etc.
Combine one material with another of the same type, adding valuable information.
Expand the usefulness of your content by providing a relevant update or piece of information.
In this way, an eBook became 4 blog posts. A live conference was translated into 10 stories, even a 2-minute video was transformed into carousels and static materials. Blessed be the Content Tree!
Also read: How can the banking sector maximize a content strategy?
Tips for implementing the Content Tree in your content strategy
Working with banking and retirement solutions brands, we at Smartup have gathered some key learnings for your content strategy:
Check which materials have had the most interaction with your community. If they have already worked, you could add new information to them that will provide even more insight.