Accountability is one of the overarching principles of the GDPR. Article 30 of the Regulation requires accurate record keeping as part of an effective privacy culture. Companies also accrue significant productivity and eff email marketing lists australia iciency benefits from having clear processes in place, in advance, for aspects such as subject access requests and data breach reporting.
5. Understand the higher compliance requirements for children’s and special category data
Marketers need to be mindful of the additional compliance requirements when it comes to the data of minors, and also a range of special category data identified under GDPR.
Conclusion
Data protection has evolved rapidly in recent years. The introduction of the GDPR in 2018 has generated increased consumer awareness and higher penalties f
or non-compliant businesses. It has also been the catalyst for a wave of similar legislation internationally in countries such as China, Singapore, and South Africa. This pace of change, and the increased complexity that comes with it, means it is crucial for marketers and their businesses to establish an effective data protection culture.
New, data-intensive technologies such as AI only strengthen this requirement. By focusing on getting the basics right, with regular training on the core aspects of the Regulation, clear processes and record keeping, and support from the top of the organization, marketers and their teams are well placed to ensure they remain compliant.