How to set up a Dynamic Search Ads campaign?
Posted: Thu Jan 30, 2025 4:08 am
Log in to your Google Ads account. Select “ Campaigns ,” then the plus button, then “ New Campaigns .” Specify at least one campaign goal or create a campaign without using goal guidance (which I recommend).
When selecting your campaign type, select “ Search Network .”
Dynamic Search Ads - What is Dynamic Search and How Does it Work?
Then specify what results you want to achieve with your campaign and iran rcs data click “ Next .”
On the next page, you'll be able to name your campaign, set your budget, the location you want to target, and the languages you want to use in it - that's a topic for a whole series of posts, all ahead of us!
Once you have filled out this information, expand the “ Show more settings ” section and then “ Dynamic Search Ads settings ” section.
Dynamic Search Ads - What is Dynamic Search and How Does it Work?
Enter your website domain, select your ad language, and click “ Save and continue .” You will then move on to the next step, creating a dynamic ad group.
Dynamic Search Ads - What is Dynamic Search and How Does it Work?
Creating and setting up a dynamic ad group
At the top of the page, in the “ Ad group type ” field, select “ Dynamic ” and name your ad group.
Then go to dynamic ad group settings.
It is at this stage that you need to decide whether you want your ads to redirect a potential customer to your entire website, a specific subpage, or a specific category.
Dynamic Search Ads - Screenshot
You can choose from one of three dynamic search ad targets: Recommended categories for your website – based on the content available on your website, Google creates categories of landing pages organized by topic. You decide which of them will be the final redirection point from the ad. Specific websites – you define which pages, subpages or categories the ad will send potential customers to. All websites – the redirection point is then the entire website you run.
When selecting your campaign type, select “ Search Network .”
Dynamic Search Ads - What is Dynamic Search and How Does it Work?
Then specify what results you want to achieve with your campaign and iran rcs data click “ Next .”
On the next page, you'll be able to name your campaign, set your budget, the location you want to target, and the languages you want to use in it - that's a topic for a whole series of posts, all ahead of us!
Once you have filled out this information, expand the “ Show more settings ” section and then “ Dynamic Search Ads settings ” section.
Dynamic Search Ads - What is Dynamic Search and How Does it Work?
Enter your website domain, select your ad language, and click “ Save and continue .” You will then move on to the next step, creating a dynamic ad group.
Dynamic Search Ads - What is Dynamic Search and How Does it Work?
Creating and setting up a dynamic ad group
At the top of the page, in the “ Ad group type ” field, select “ Dynamic ” and name your ad group.
Then go to dynamic ad group settings.
It is at this stage that you need to decide whether you want your ads to redirect a potential customer to your entire website, a specific subpage, or a specific category.
Dynamic Search Ads - Screenshot
You can choose from one of three dynamic search ad targets: Recommended categories for your website – based on the content available on your website, Google creates categories of landing pages organized by topic. You decide which of them will be the final redirection point from the ad. Specific websites – you define which pages, subpages or categories the ad will send potential customers to. All websites – the redirection point is then the entire website you run.