How to target ads to reach more affluent customers?
Posted: Thu Jan 30, 2025 4:10 am
Marcin: Artur, I think it's good that your activity has evolved to social media.
Artur: I changed the industry just in time, and to all SEO specialists who write texts only for no one to read them, we say: "We are sorry."
Artur: We have beautiful photos that are supposed to convince people, we know what kind of people they are supposed to be – Krystyna mentioned that these are people with a more affluent wallet. Many people may say that targeting the so-called rich or generally let's say people from the upper, middle class and with a affluent wallet, who could order a nice Polish japan rcs data design at Mebloscence, is considered incredibly difficult. And indeed, there is no button: "Gather me all the rich people here" – click – and at that moment all these ads create themselves. Unfortunately, it is not like that.
Krystyna: That's a pity, because it would be great.
Artur: And do you know what simple job we would have? That would be good, but it would work in such a way that we know it is so and you wouldn't know.
Christine: Okay.
Marcin: Then we could tell you: "See how hard we work", and then we just click and the orders come in.
Artur: This is not the case yet, so Marcin, what do you need to do to reach people who earn more with your ads?
Marcin: I think that first of all, you don't have to fixate on the fact that they necessarily have to be wealthy people. In various other interests, there may also be people with more affluent wallets. Namely, if we give, for example, Polish design in interests or people after moving, or people interested in a table or chair, because such interests exist, there may also be more affluent people there. That is why I am not afraid to use more general groups in tests at the beginning and let Facebook specify it itself, for example for purchase events. There are various interests that can help with this, but I think you don't have to fixate on it so much. There are interests such as: people traveling abroad, luxury trips, business class travel or something like that, and you can definitely use and test them, but I think that if you want to reach the wealthy, having, for example, furniture to advertise, you don't have to focus so much on narrowing the group down to some rich interests. That's how I approach it. I don't know if it's right or wrong.
Artur: I changed the industry just in time, and to all SEO specialists who write texts only for no one to read them, we say: "We are sorry."
Artur: We have beautiful photos that are supposed to convince people, we know what kind of people they are supposed to be – Krystyna mentioned that these are people with a more affluent wallet. Many people may say that targeting the so-called rich or generally let's say people from the upper, middle class and with a affluent wallet, who could order a nice Polish japan rcs data design at Mebloscence, is considered incredibly difficult. And indeed, there is no button: "Gather me all the rich people here" – click – and at that moment all these ads create themselves. Unfortunately, it is not like that.
Krystyna: That's a pity, because it would be great.
Artur: And do you know what simple job we would have? That would be good, but it would work in such a way that we know it is so and you wouldn't know.
Christine: Okay.
Marcin: Then we could tell you: "See how hard we work", and then we just click and the orders come in.
Artur: This is not the case yet, so Marcin, what do you need to do to reach people who earn more with your ads?
Marcin: I think that first of all, you don't have to fixate on the fact that they necessarily have to be wealthy people. In various other interests, there may also be people with more affluent wallets. Namely, if we give, for example, Polish design in interests or people after moving, or people interested in a table or chair, because such interests exist, there may also be more affluent people there. That is why I am not afraid to use more general groups in tests at the beginning and let Facebook specify it itself, for example for purchase events. There are various interests that can help with this, but I think you don't have to fixate on it so much. There are interests such as: people traveling abroad, luxury trips, business class travel or something like that, and you can definitely use and test them, but I think that if you want to reach the wealthy, having, for example, furniture to advertise, you don't have to focus so much on narrowing the group down to some rich interests. That's how I approach it. I don't know if it's right or wrong.