Example of multi-channel outreach
Posted: Thu Jan 30, 2025 4:33 am
A multi-channel outreach approach involves using multiple communication channels to interact with your audience, increasing opportunities for connection and engagement. Here is a detailed example of a multi-channel outreach campaign for a company that offers marketing automation software.
Campaign objective :
Promote a new marketing automation software tunisia number dataset feature and generate qualified leads.
Channels used :
Email
Social networks
Phone calls
Text messages (SMS)
Paid advertising
Webinars
Step by step of multi-channel outreach :
1. Email
Strategy: Send a series of personalized emails to your existing leads and customer database.
Actions:
Email 1: Announcement of the new feature with details about its benefits.
Email 2: Case study or testimonial from a customer who is already using the new feature.
Email 3: Invitation to an exclusive webinar to demonstrate the new feature in action.
CTA (Call to Action): Schedule a free demo or register for the webinar.
2. Social networks
Strategy: Use social media platforms to raise awareness and promote the new feature.
Actions:
LinkedIn, Facebook, and Instagram posts: Create engaging visual content (infographics, short videos) that highlights the benefits of the new feature.
Instagram and Facebook Stories: Share stories that show in real time how the new feature is being used by customers.
Groups and Communities: Participate in relevant LinkedIn and Facebook groups, sharing information and answering questions about the new feature.
CTA: Link to landing page for more information or to schedule a demo.
3. Phone calls
Strategy: The sales team makes follow-up calls to the most qualified leads who have shown interest through other channels.
Actions:
Lead Identification: Use email and social media engagement data to identify hot leads.
Custom Script: Create a call script that highlights the benefits of the new feature and offers a live demo.
CTA: Schedule a personalized demo or register for the webinar.
Campaign objective :
Promote a new marketing automation software tunisia number dataset feature and generate qualified leads.
Channels used :
Social networks
Phone calls
Text messages (SMS)
Paid advertising
Webinars
Step by step of multi-channel outreach :
1. Email
Strategy: Send a series of personalized emails to your existing leads and customer database.
Actions:
Email 1: Announcement of the new feature with details about its benefits.
Email 2: Case study or testimonial from a customer who is already using the new feature.
Email 3: Invitation to an exclusive webinar to demonstrate the new feature in action.
CTA (Call to Action): Schedule a free demo or register for the webinar.
2. Social networks
Strategy: Use social media platforms to raise awareness and promote the new feature.
Actions:
LinkedIn, Facebook, and Instagram posts: Create engaging visual content (infographics, short videos) that highlights the benefits of the new feature.
Instagram and Facebook Stories: Share stories that show in real time how the new feature is being used by customers.
Groups and Communities: Participate in relevant LinkedIn and Facebook groups, sharing information and answering questions about the new feature.
CTA: Link to landing page for more information or to schedule a demo.
3. Phone calls
Strategy: The sales team makes follow-up calls to the most qualified leads who have shown interest through other channels.
Actions:
Lead Identification: Use email and social media engagement data to identify hot leads.
Custom Script: Create a call script that highlights the benefits of the new feature and offers a live demo.
CTA: Schedule a personalized demo or register for the webinar.