Attracting and retaining talented employees
Posted: Thu Jan 30, 2025 4:35 am
The Employee Value Proposition (EVP) is given great importance today. Its key part is corporate norms. They reflect the principles on which the company is based, and also show how the organization approaches issues of culture, ethics and cooperation.
Attracting and retaining talented employees
Source: shutterstock.com
People expect their work to be well buy weight loss leads paid. But, in addition to this, they want to belong to something big and successful. Before responding to a vacancy, job seekers study information about the company: they visit the corporate website, read employee reviews.
Everyone wants to find an organization that matches their worldview. For 46% of candidates, alignment with the company's values is a decisive criterion when choosing a workplace. Therefore, it is necessary to define principles that would be important for potential employees and internal consumers, and then strive to promote them using PR tools.
During the interview, you should ask candidates about their values, not just their work experience and skills. It is worth making sure that they fit the company culture to reduce staff turnover.
Building relationships with clients
If a company follows its values in a strategic way, it will leave a positive impression on its customers. Consumers are more likely to turn to organizations that have similar principles to them and are more loyal to brands that stand for them.
Corporate values provide the foundation for building strong, long-term relationships. They shape every aspect of interaction, from product development to support, and create an environment where customers feel understood and respected. Examples of such company values include:
individual approach;
customer focus;
transparency and trust;
quality;
responsibility;
partnership.
The principles that the company adheres to allow future clients to understand what result they can achieve. The less uncertainty, the less stress associated with it.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Can a company operate successfully without values?
Any business has some values, as any organization has a number of unspoken generally accepted behavioral norms. If corporate principles are not clearly formulated, then people use informal alternatives in their work.
Such unspoken norms can either help or hinder your work:
In the event that they do not correspond to the company's strategy and negatively affect work, it is necessary to quickly form and implement such values that will strengthen and enhance the business and help the company move towards its goal.
If unspoken behavioral norms do not harm the organization, then when implementing unified corporate values, they will be strengthened, which will further increase the efficiency of the business. A team with common guidelines can more easily negotiate within itself, has fewer conflicts and solves emerging problems faster.
The core values of a company and its overall culture are very important to employees. Thus, in the international study Deloitte's seventh annual Millennial Survey it is said that for millennials, that is people born between 1981 and 1996, it is very important to have a positive corporate culture, sometimes it is more important than anything else, even the amount of monetary compensation.
Attracting and retaining talented employees
Source: shutterstock.com
People expect their work to be well buy weight loss leads paid. But, in addition to this, they want to belong to something big and successful. Before responding to a vacancy, job seekers study information about the company: they visit the corporate website, read employee reviews.
Everyone wants to find an organization that matches their worldview. For 46% of candidates, alignment with the company's values is a decisive criterion when choosing a workplace. Therefore, it is necessary to define principles that would be important for potential employees and internal consumers, and then strive to promote them using PR tools.
During the interview, you should ask candidates about their values, not just their work experience and skills. It is worth making sure that they fit the company culture to reduce staff turnover.
Building relationships with clients
If a company follows its values in a strategic way, it will leave a positive impression on its customers. Consumers are more likely to turn to organizations that have similar principles to them and are more loyal to brands that stand for them.
Corporate values provide the foundation for building strong, long-term relationships. They shape every aspect of interaction, from product development to support, and create an environment where customers feel understood and respected. Examples of such company values include:
individual approach;
customer focus;
transparency and trust;
quality;
responsibility;
partnership.
The principles that the company adheres to allow future clients to understand what result they can achieve. The less uncertainty, the less stress associated with it.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Can a company operate successfully without values?
Any business has some values, as any organization has a number of unspoken generally accepted behavioral norms. If corporate principles are not clearly formulated, then people use informal alternatives in their work.
Such unspoken norms can either help or hinder your work:
In the event that they do not correspond to the company's strategy and negatively affect work, it is necessary to quickly form and implement such values that will strengthen and enhance the business and help the company move towards its goal.
If unspoken behavioral norms do not harm the organization, then when implementing unified corporate values, they will be strengthened, which will further increase the efficiency of the business. A team with common guidelines can more easily negotiate within itself, has fewer conflicts and solves emerging problems faster.
The core values of a company and its overall culture are very important to employees. Thus, in the international study Deloitte's seventh annual Millennial Survey it is said that for millennials, that is people born between 1981 and 1996, it is very important to have a positive corporate culture, sometimes it is more important than anything else, even the amount of monetary compensation.