The goal is very simple:
Posted: Thu Jan 30, 2025 4:41 am
Why use the egobait strategy?
If:
we only create our own content prepared by us, our team or external authors,
we publish them only in our own media, on the blog, on YouTube, on the website,
all the work – both creative and promotional – is on our side. We rely on our own media, as it is nicely called.
However, we can also try to reach other media. Some do it in a classic PR way. That is, they write articles and buy space in some press or try to get guest posts in some places.
In the meantime, we can approach this a bit differently. Namely, invite someone to co-create our content on our channels and count on that person to then share the material on their own.
If we know portals, celebrities or influencers from a given industry, we know malaysia rcs data that the recipients who follow a given person probably belong to our target group. It is therefore worth appearing there with your own publication or mention. Thanks to this, we can expand our audience to include some people we probably would not reach in any other way. If only because they do not know us yet.
So if I invite someone to my podcast who is in my target group and their audience is also in my target group, I will have a double win.
Why?
Because the moment my guest shares the episode on their site, these people will know about my existence.
If:
we only create our own content prepared by us, our team or external authors,
we publish them only in our own media, on the blog, on YouTube, on the website,
all the work – both creative and promotional – is on our side. We rely on our own media, as it is nicely called.
However, we can also try to reach other media. Some do it in a classic PR way. That is, they write articles and buy space in some press or try to get guest posts in some places.
In the meantime, we can approach this a bit differently. Namely, invite someone to co-create our content on our channels and count on that person to then share the material on their own.
If we know portals, celebrities or influencers from a given industry, we know malaysia rcs data that the recipients who follow a given person probably belong to our target group. It is therefore worth appearing there with your own publication or mention. Thanks to this, we can expand our audience to include some people we probably would not reach in any other way. If only because they do not know us yet.
So if I invite someone to my podcast who is in my target group and their audience is also in my target group, I will have a double win.
Why?
Because the moment my guest shares the episode on their site, these people will know about my existence.