Anatomy of a Facebook Ad
Posted: Thu Jan 30, 2025 5:29 am
The three key parts of a Facebook ad are the headline, the copy, and the image. There is also a web address, which is where you go after clicking on the Facebook ad (you won't see it on the ad); this could be another Facebook page or page on an external website.
how-to-configure-facebook-ads
Below the ad copy you will see a similar button, which will help you make the ad more attractive when one of your friends clicks on it: you will be able to see your friend's name below the democratic donor email list Facebook Ad, as an endorsement for him.
On the other hand, an RSVP button can be displayed if the landing page (the page you will visit if you click on the ad) is a Facebook Event page.
Facebook apps will also have different closing lines that will show the names of friends who interacted with the app.
Finally, an 'X' in the top right corner allows you to remove the ad from the sidebar and give feedback to Facebook (this feature is used to score Facebook's ad quality).
[Tweet “Discover the anatomy of a Facebook Ad.”]
Types of Facebook Ads
types-of-facebook-ads
There are three main formats in which your ads can appear on Facebook, and here we explain each one.
1. Column on the right
These are the ads that appear on the right side of the news feed on Facebook and were the first ad format that this social network discovered.
With this type of ad, it is more possible to obtain clicks and conversions in a more economical way for your business.
For this column to be successful, eye-catching images are necessary, as well as providing value and a clear CTA for the user.
2. Mobile news section
These are the type of ads that appear in the Facebook news feed for mobile phones and appear as an organic post from people or pages that we have liked.
This type of ad is usually 100% visual and focuses on discounts to create urgency in the user who sees it (they are discounts or limited offers).
3. PC News Section
As the title suggests, these types of ads appear in your Facebook news feed on your computer and typically achieve a higher engagement rate than column-based ad types, but they also tend to be more expensive.
For your ad to be attractive in the desktop news section, it must be visually striking and follow the best practices that Facebook itself will give you.
How to use Facebook Ads?
When advertising on Facebook, it becomes more difficult to know about audience growth that is driven organically.
However, for marketers, it is important to both understand the impact of paid advertising and avoid attributing paid Likes to successful tactics within the interactive community.
Segmenting total paid Likes, on the other hand, allows you to do just that. By separating the two (paid and unpaid Likes), you'll be able to more accurately understand the growth of your community while also being able to identify trends in organic growth.
You can use organic growth trends to identify successful tactics for building your audience.
While fan growth segmentation also allows you to calculate benchmarks and set goals based on your Facebook advertising budget.
So stay with us to learn step by step how to activate an advertising campaign on Facebook.
[Tweet “Follow this step-by-step guide to set up a Facebook Ads campaign.”]
Step by step to set up a campaign on Facebook Ads
Many people don't try it because they think it's too complicated, putting aside the fact that it's a huge financial responsibility, and prefer to leave it in the hands of a professional.
Whatever decision you make when starting to use Facebook Ads, it's important to understand how it works and how to set it up so you have a clearer idea of where your money is going.
Check out this very detailed step-by-step guide.
how-to-configure-facebook-ads
Below the ad copy you will see a similar button, which will help you make the ad more attractive when one of your friends clicks on it: you will be able to see your friend's name below the democratic donor email list Facebook Ad, as an endorsement for him.
On the other hand, an RSVP button can be displayed if the landing page (the page you will visit if you click on the ad) is a Facebook Event page.
Facebook apps will also have different closing lines that will show the names of friends who interacted with the app.
Finally, an 'X' in the top right corner allows you to remove the ad from the sidebar and give feedback to Facebook (this feature is used to score Facebook's ad quality).
[Tweet “Discover the anatomy of a Facebook Ad.”]
Types of Facebook Ads
types-of-facebook-ads
There are three main formats in which your ads can appear on Facebook, and here we explain each one.
1. Column on the right
These are the ads that appear on the right side of the news feed on Facebook and were the first ad format that this social network discovered.
With this type of ad, it is more possible to obtain clicks and conversions in a more economical way for your business.
For this column to be successful, eye-catching images are necessary, as well as providing value and a clear CTA for the user.
2. Mobile news section
These are the type of ads that appear in the Facebook news feed for mobile phones and appear as an organic post from people or pages that we have liked.
This type of ad is usually 100% visual and focuses on discounts to create urgency in the user who sees it (they are discounts or limited offers).
3. PC News Section
As the title suggests, these types of ads appear in your Facebook news feed on your computer and typically achieve a higher engagement rate than column-based ad types, but they also tend to be more expensive.
For your ad to be attractive in the desktop news section, it must be visually striking and follow the best practices that Facebook itself will give you.
How to use Facebook Ads?
When advertising on Facebook, it becomes more difficult to know about audience growth that is driven organically.
However, for marketers, it is important to both understand the impact of paid advertising and avoid attributing paid Likes to successful tactics within the interactive community.
Segmenting total paid Likes, on the other hand, allows you to do just that. By separating the two (paid and unpaid Likes), you'll be able to more accurately understand the growth of your community while also being able to identify trends in organic growth.
You can use organic growth trends to identify successful tactics for building your audience.
While fan growth segmentation also allows you to calculate benchmarks and set goals based on your Facebook advertising budget.
So stay with us to learn step by step how to activate an advertising campaign on Facebook.
[Tweet “Follow this step-by-step guide to set up a Facebook Ads campaign.”]
Step by step to set up a campaign on Facebook Ads
Many people don't try it because they think it's too complicated, putting aside the fact that it's a huge financial responsibility, and prefer to leave it in the hands of a professional.
Whatever decision you make when starting to use Facebook Ads, it's important to understand how it works and how to set it up so you have a clearer idea of where your money is going.
Check out this very detailed step-by-step guide.