From Physical to Digital Sales
Posted: Thu Jan 30, 2025 5:30 am
Although the need to adapt to new digital platforms and enter the world of eCommerce is very clear, the inputs we need to take this important step are not always fully defined.
Below we leave you with several factors diabetes mailing list and areas of action that need to be considered when facing the change from physical to digital sales.
Objective and Platform
The goal of your digital store, just like your physical store, is to sell. That's clear. It's important to have defined the needs of your users, what you offer as a company and how you are going to offer it.
This is very similar to the process that any physical business must follow in order to be successful and generate a positive impact on its customers. However, when we talk about the digital environment we must consider the “laws” that govern this ecosystem.
It is important that your platform is as user-friendly as possible for your visitors: easy to use, responsive, secure, with different payment options, detailed information, good design. And most importantly: make the purchasing process as painless as possible.
Logistics and Processes
When managing an online store, factors must be taken into account that are more expeditious in a physical store.
When a customer visits a store, they choose the product, go to the checkout, pay and leave with their purchase immediately. In the digital store we must offer shipping services and, most importantly, fulfill the commitments we make to our buyers.
Physical stores, depending on their size and particular characteristics, do not always have all these logistical possibilities. For this reason, it is extremely important to fine-tune the details that will make the successful delivery of the product to the customer possible.
If you do not have internal staff for these tasks, there is the possibility of contracting this service with third parties. The cost of this service must be determined in advance and analyzed, to be sure that it is feasible to carry out home sales through the online store.
When reaching a wider audience, it is necessary to ensure that there is stock or inventory available to cover orders from different locations.
Web Development
Just as a physical store involves a series of expenses such as rent, maintenance, employee payments and general services, the management of a digital store also requires actions that safeguard its proper functioning.
Domain, hosting, programming, design and updating of the web portal, as well as the development of marketing strategies and SEO optimization , are some of the areas of action that you should consider.
Costs vary and it is important to find the best option that combines good price and quality. This is if you do not have a web developer on your team, which could be the most common case.
Processes and Post-sale Relationship
As we mentioned before, in physical sales everything happens in a short period of time while the customer is in the store and once he or she leaves the store it could be said that the process has ended.
In digital stores, the post-sale process is very important, because once the user enters their card details and clicks buy, a series of actions are triggered so that they receive their purchase satisfactorily within the agreed time and without further complications.
Processes such as purchase registration, shipping logistics, service tracking and customer service are vital to the success of an online store.
Furthermore, methodologies such as Inbound Marketing and Content Marketing have shown us that the relationship between brand and customer must be longer lasting, always accompanied by the added value that we can offer beyond the sale of our product or service.
Online Reputation
Operating as a business in the digital environment offers many advantages, such as reaching a larger audience and, in some cases, even saving assets.
But it is also true that other factors come into play, such as digital reputation, which can cause severe damage if not properly cared for.
[Tweet “Precisely because of the wide reach and speed with which information is shared on the Internet, digital reputation is much more delicate.”]
A bad review, negative comments or the misuse of communication through the brand's social networks can be a catastrophe that in just a few hours can leave us in a very bad position and be detrimental to our credibility as a business.
When a person is considering making an online purchase, they tend to first check the ratings and comments that other users give to a particular platform on the web. A single comment can make the difference between our potential buyers choosing us and going to another eCommerce service.
Below we leave you with several factors diabetes mailing list and areas of action that need to be considered when facing the change from physical to digital sales.
Objective and Platform
The goal of your digital store, just like your physical store, is to sell. That's clear. It's important to have defined the needs of your users, what you offer as a company and how you are going to offer it.
This is very similar to the process that any physical business must follow in order to be successful and generate a positive impact on its customers. However, when we talk about the digital environment we must consider the “laws” that govern this ecosystem.
It is important that your platform is as user-friendly as possible for your visitors: easy to use, responsive, secure, with different payment options, detailed information, good design. And most importantly: make the purchasing process as painless as possible.
Logistics and Processes
When managing an online store, factors must be taken into account that are more expeditious in a physical store.
When a customer visits a store, they choose the product, go to the checkout, pay and leave with their purchase immediately. In the digital store we must offer shipping services and, most importantly, fulfill the commitments we make to our buyers.
Physical stores, depending on their size and particular characteristics, do not always have all these logistical possibilities. For this reason, it is extremely important to fine-tune the details that will make the successful delivery of the product to the customer possible.
If you do not have internal staff for these tasks, there is the possibility of contracting this service with third parties. The cost of this service must be determined in advance and analyzed, to be sure that it is feasible to carry out home sales through the online store.
When reaching a wider audience, it is necessary to ensure that there is stock or inventory available to cover orders from different locations.
Web Development
Just as a physical store involves a series of expenses such as rent, maintenance, employee payments and general services, the management of a digital store also requires actions that safeguard its proper functioning.
Domain, hosting, programming, design and updating of the web portal, as well as the development of marketing strategies and SEO optimization , are some of the areas of action that you should consider.
Costs vary and it is important to find the best option that combines good price and quality. This is if you do not have a web developer on your team, which could be the most common case.
Processes and Post-sale Relationship
As we mentioned before, in physical sales everything happens in a short period of time while the customer is in the store and once he or she leaves the store it could be said that the process has ended.
In digital stores, the post-sale process is very important, because once the user enters their card details and clicks buy, a series of actions are triggered so that they receive their purchase satisfactorily within the agreed time and without further complications.
Processes such as purchase registration, shipping logistics, service tracking and customer service are vital to the success of an online store.
Furthermore, methodologies such as Inbound Marketing and Content Marketing have shown us that the relationship between brand and customer must be longer lasting, always accompanied by the added value that we can offer beyond the sale of our product or service.
Online Reputation
Operating as a business in the digital environment offers many advantages, such as reaching a larger audience and, in some cases, even saving assets.
But it is also true that other factors come into play, such as digital reputation, which can cause severe damage if not properly cared for.
[Tweet “Precisely because of the wide reach and speed with which information is shared on the Internet, digital reputation is much more delicate.”]
A bad review, negative comments or the misuse of communication through the brand's social networks can be a catastrophe that in just a few hours can leave us in a very bad position and be detrimental to our credibility as a business.
When a person is considering making an online purchase, they tend to first check the ratings and comments that other users give to a particular platform on the web. A single comment can make the difference between our potential buyers choosing us and going to another eCommerce service.