How to set up custom conversions
Posted: Thu Jan 30, 2025 5:37 am
Custom conversions on Facebook, a way to get even better results from your campaigns
When running Facebook ad campaigns, you certainly know that it is difficult to achieve good results without a Pixel with properly configured events. However, the Pixel is not everything. Custom conversions are equally important. Why do you need to remember them, how to create them and how to use them?
Facebook Custom Conversions lets you create rules that let you track specific user actions.
So, while a standard conversion counts all completed transactions in an online store, a custom conversion lets you determine how many women's shoes costing more than PLN 200 were sold.
Custom conversions configured in this way allow you to precisely measure the effectiveness of your campaigns and optimize them much more effectively.
In the article you will read about:
Facebook Custom Conversions vs. Pixel Events
How to set up custom conversions
Standard events
Custom events
All URL traffic
How to Optimize Your Ads for Custom Conversions
How to Measure Custom Conversions on Facebook
How to use custom conversions
Facebook Custom Conversions vs. Pixel Events
Custom conversions may remind you of Pixel events . While they share many similarities, they don’t quite serve the same purpose. Rather, they complement each other, allowing you to create effective ad campaigns.
Standard Pixel events track only the very broadly defined actions specified by Facebook. morocco rcs data For example, all clicks or transactions.
Custom conversions let you narrow down these actions, then measure them with greater precision and target them with ads for better results.
In contrast, you create Custom Audiences based on Pixel Events.
As you can see, it is worth using both solutions at the same time.
To create custom conversions you don't need to add any code to your page (that's what custom Pixel events require).
You can create up to 100 custom conversions per ad account. Once you create a conversion, you can delete it in Events Manager.
To create a custom conversion, you need to have Facebook Pixel installed on your ad account and events created based on it.
Go to the Events Manager in your Facebook ads account.
When running Facebook ad campaigns, you certainly know that it is difficult to achieve good results without a Pixel with properly configured events. However, the Pixel is not everything. Custom conversions are equally important. Why do you need to remember them, how to create them and how to use them?
Facebook Custom Conversions lets you create rules that let you track specific user actions.
So, while a standard conversion counts all completed transactions in an online store, a custom conversion lets you determine how many women's shoes costing more than PLN 200 were sold.
Custom conversions configured in this way allow you to precisely measure the effectiveness of your campaigns and optimize them much more effectively.
In the article you will read about:
Facebook Custom Conversions vs. Pixel Events
How to set up custom conversions
Standard events
Custom events
All URL traffic
How to Optimize Your Ads for Custom Conversions
How to Measure Custom Conversions on Facebook
How to use custom conversions
Facebook Custom Conversions vs. Pixel Events
Custom conversions may remind you of Pixel events . While they share many similarities, they don’t quite serve the same purpose. Rather, they complement each other, allowing you to create effective ad campaigns.
Standard Pixel events track only the very broadly defined actions specified by Facebook. morocco rcs data For example, all clicks or transactions.
Custom conversions let you narrow down these actions, then measure them with greater precision and target them with ads for better results.
In contrast, you create Custom Audiences based on Pixel Events.
As you can see, it is worth using both solutions at the same time.
To create custom conversions you don't need to add any code to your page (that's what custom Pixel events require).
You can create up to 100 custom conversions per ad account. Once you create a conversion, you can delete it in Events Manager.
To create a custom conversion, you need to have Facebook Pixel installed on your ad account and events created based on it.
Go to the Events Manager in your Facebook ads account.