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Allegro campaign - ad groups

Posted: Thu Jan 30, 2025 5:38 am
by sumaiyakhatun26
Keywords are responsible for displaying the ad. If a user enters a phrase you have specified in the Allegro search engine, they will see your ad.
Negative keywords block your ad from appearing if a user searches for a term you specify.

Once you have filled in all the fields, you will see a preview of your ad. Now you can add another one or proceed.


The last step is the budget and campaign duration. You set them up similarly to regular netherlands rcs data Allegro Ads. The difference is that instead of cost per click, you set the cost per thousand ad impressions. Click "Save" and you're done!

You already know how to set up an Allegro Ads ad. As you can see, setting up a campaign on this platform is quite intuitive and shouldn't cause any major problems. Remember that setting up your first ad is just the beginning of your adventure with this tool. Now you need to visit and optimize your campaign regularly. But that's a topic for a separate post.

The key element of your campaign is of course keywords (as the Anglo-Saxons say, “pun intended”). If you don’t know how to start selecting and excluding them, I recommend that you transfer the practices you know from the Google Ads ecosystem.