KPIs for sales: learn how to measure the success of your actions on social media
Posted: Thu Jan 30, 2025 5:39 am
Did you know that 65% of consumers visit a brand's website right after seeing a product on social media? This data from the National Confederation of Retail Managers (CNDL) reveals the great sales potential that digital platforms offer.
However, to take advantage of these opportunities, it is not enough to just be present online. You need to monitor Key Performance Indicators – KPIs for sales, which are the indicators responsible for showing what is working and what can be optimized .
Want to find out how to measure the sri lanka number dataset of your social media actions? Keep reading!
Why are KPIs important for social media sales?
KPIs are essential to accurately measure the success of your sales efforts on social media . Without them, it’s hard to know whether your strategies are actually generating results or if there’s something that needs to be adjusted. These indicators help you track what really matters, such as engagement with your posts, the number of leads generated, and the number of conversions.
Thus, each metric provides concrete information to improve your actions . And, by using KPIs continuously, you can optimize your campaigns and make decisions with greater confidence, in addition to avoiding waste and improving the return on your actions.
What are the most relevant KPIs to track in your sales campaigns?
Now that you understand the importance of KPIs, it's time to find out which indicators should be on your radar. Below, see what they are.
Conversion rate
Converting followers into customers is the main goal of any sales strategy. Conversion rate is the indicator that shows how many people, after interacting with your content, take the desired action — be it making a purchase, filling out a form or subscribing to a newsletter.
So, when this metric is high, it means that your offers, texts and calls to action are aligned with the audience’s expectations. However, if the numbers are not satisfactory, it is worth reevaluating your marketing strategy , adjusting the content or reviewing the stages of the sales funnel.
Return on Investment (ROI)
You need to check whether your investment in social media actions is actually generating results. This is where ROI (Return on Investment) comes in. This KPI measures how much you earned in relation to what you spent on a sales action . If the ROI is positive, you are on the right track, generating more revenue than expenses. However, if the result is negative, you need to review your strategy and understand what needs to be adjusted — whether in costs or in the tactics used to engage the public.
ROI is essential to ensure that your campaigns are always profitable, clearly revealing the impact of each real invested. Monitoring this indicator allows you to make more accurate decisions and improve resource allocation.
Calculating ROI is simple and straightforward. It can be expressed by the formula:
ROI = (Revenue Generated – Campaign Cost) / Campaign Cost.
For example, if you invested R$1,000 in a social media sales campaign and obtained R$5,000 in revenue, the calculation would be as follows:
ROI= (R$5,000 – R$1,000) / R$1,000 = R$4.
This means that for every real invested, you had a return of R$4. This number is a clear indication of the campaign's profitability, allowing you to adjust future investments to improve results .
Engagement
Engagement is undoubtedly one of the clearest signs that your campaigns are connecting with your audience. Likes, comments, shares, and even saves show how people interact with your content. When engagement is high, you know that your posts are relevant and piquing the interest of your followers . And the more your audience engages, the greater the chance of converting those interactions into sales.
However, if the numbers are low, it may be time to review your strategy, adjust the tone of your communication, or test new content formats. It is worth remembering that engagement is also important for organic reach, as platforms tend to promote posts with a higher number of interactions.
However, to take advantage of these opportunities, it is not enough to just be present online. You need to monitor Key Performance Indicators – KPIs for sales, which are the indicators responsible for showing what is working and what can be optimized .
Want to find out how to measure the sri lanka number dataset of your social media actions? Keep reading!
Why are KPIs important for social media sales?
KPIs are essential to accurately measure the success of your sales efforts on social media . Without them, it’s hard to know whether your strategies are actually generating results or if there’s something that needs to be adjusted. These indicators help you track what really matters, such as engagement with your posts, the number of leads generated, and the number of conversions.
Thus, each metric provides concrete information to improve your actions . And, by using KPIs continuously, you can optimize your campaigns and make decisions with greater confidence, in addition to avoiding waste and improving the return on your actions.
What are the most relevant KPIs to track in your sales campaigns?
Now that you understand the importance of KPIs, it's time to find out which indicators should be on your radar. Below, see what they are.
Conversion rate
Converting followers into customers is the main goal of any sales strategy. Conversion rate is the indicator that shows how many people, after interacting with your content, take the desired action — be it making a purchase, filling out a form or subscribing to a newsletter.
So, when this metric is high, it means that your offers, texts and calls to action are aligned with the audience’s expectations. However, if the numbers are not satisfactory, it is worth reevaluating your marketing strategy , adjusting the content or reviewing the stages of the sales funnel.
Return on Investment (ROI)
You need to check whether your investment in social media actions is actually generating results. This is where ROI (Return on Investment) comes in. This KPI measures how much you earned in relation to what you spent on a sales action . If the ROI is positive, you are on the right track, generating more revenue than expenses. However, if the result is negative, you need to review your strategy and understand what needs to be adjusted — whether in costs or in the tactics used to engage the public.
ROI is essential to ensure that your campaigns are always profitable, clearly revealing the impact of each real invested. Monitoring this indicator allows you to make more accurate decisions and improve resource allocation.
Calculating ROI is simple and straightforward. It can be expressed by the formula:
ROI = (Revenue Generated – Campaign Cost) / Campaign Cost.
For example, if you invested R$1,000 in a social media sales campaign and obtained R$5,000 in revenue, the calculation would be as follows:
ROI= (R$5,000 – R$1,000) / R$1,000 = R$4.
This means that for every real invested, you had a return of R$4. This number is a clear indication of the campaign's profitability, allowing you to adjust future investments to improve results .
Engagement
Engagement is undoubtedly one of the clearest signs that your campaigns are connecting with your audience. Likes, comments, shares, and even saves show how people interact with your content. When engagement is high, you know that your posts are relevant and piquing the interest of your followers . And the more your audience engages, the greater the chance of converting those interactions into sales.
However, if the numbers are low, it may be time to review your strategy, adjust the tone of your communication, or test new content formats. It is worth remembering that engagement is also important for organic reach, as platforms tend to promote posts with a higher number of interactions.