Is there confidence in the creativity of Visual Content?
Posted: Thu Jan 30, 2025 7:29 am
Brands' confidence in the creative side is quite low. Only 11% of retailers believe they are effectively leveraging their image across marketing channels.
7% believe their Visual Content is successfully supporting their overall Marketing strategy goals.
[Tweet “There is still a low level of confidence among marketers in content creation #ContentMarketing”]
#3 A question of support
Marketers are looking to tailor their Visual insurance leads for seniors Content, with 86% of them believing that the type of distribution channel is important when selecting images to use.
However, 78% still share the same image regardless of the channel, without adapting the visual content to the particular marketing initiative .
#4 Show images in emails
It is important, if it is part of your dissemination strategy , to use images in the advertisements and emails you send.
However, less than 11% of those working in marketing believe they are using Visual Content sufficiently in this regard.
#5 Do images work in e-commerce?
While the mobile market should be addressed by entrepreneurs, everything indicates that it is not performing sufficiently.
A third of retailers are using images for e-commerce , but respondents agree that they do not have the same strength in this type of market.
#6 Find inspiration to project the content
It is very important to be original and creative. The focus should always be on producing quality material.
Beyond this, 61% of marketers surveyed look to other innovative brands to inspire their own visual marketing trends .
[Tweet “61% of marketers draw inspiration from other brands when designing their #visualcontent campaigns”]
7% believe their Visual Content is successfully supporting their overall Marketing strategy goals.
[Tweet “There is still a low level of confidence among marketers in content creation #ContentMarketing”]
#3 A question of support
Marketers are looking to tailor their Visual insurance leads for seniors Content, with 86% of them believing that the type of distribution channel is important when selecting images to use.
However, 78% still share the same image regardless of the channel, without adapting the visual content to the particular marketing initiative .
#4 Show images in emails
It is important, if it is part of your dissemination strategy , to use images in the advertisements and emails you send.
However, less than 11% of those working in marketing believe they are using Visual Content sufficiently in this regard.
#5 Do images work in e-commerce?
While the mobile market should be addressed by entrepreneurs, everything indicates that it is not performing sufficiently.
A third of retailers are using images for e-commerce , but respondents agree that they do not have the same strength in this type of market.
#6 Find inspiration to project the content
It is very important to be original and creative. The focus should always be on producing quality material.
Beyond this, 61% of marketers surveyed look to other innovative brands to inspire their own visual marketing trends .
[Tweet “61% of marketers draw inspiration from other brands when designing their #visualcontent campaigns”]