Think about conversions
Posted: Thu Jan 30, 2025 7:30 am
Before developing content, it is essential to take into account conversions. How many your brand is achieving, how many you want to reach. This is important to know how to produce material.
You need to analyze what factors drive your customers and generate conversions. Without this information, the content generated will not make much sense, as it will not target where your brand needs it.
It is also key to know your conversions interior designers email list and the actions that produce them in order to measure the ROI . Once you have this data, you will be able to develop an appropriate content marketing strategy and you will be able to measure whether what you invest in time and money returns and produces profits.
#3 Focus on the customer
Identifying an ideal audience is essential to improve your content marketing. Otherwise, you would be creating content without knowing who you are targeting, and it is very difficult to provide material that is suitable for all types of users.
[Tweet “The work plan must define a target audience for your #content”]
The next step is to think about what your audience wants, what they expect from your brand, and what content they use to generate actions.
This has to do with knowing what they need, what social networks they use, what personalities are influential for them, what type of tone to address them is most attractive and effective.
Without an engaged audience, your content won't matter much. You need to know your customers and think about what they want to know, beyond what you're trying to say.
Sutter explains this by basing his perspective on the existence of different personas and phases. That is, each type of customer forms a persona that goes through three phases before generating a conversion.
You need to have appropriate content for each phase and for each character (this refers to a specific type of client with generalized characteristics).
These three phases are firstly developed by generating awareness, the second stage is evaluation and finally decision making.
For each moment, you must produce the content that the client needs. It is also important to know where they usually consume their content, what media they use and what formats they prefer, for example, video, infographics.
You need to analyze what factors drive your customers and generate conversions. Without this information, the content generated will not make much sense, as it will not target where your brand needs it.
It is also key to know your conversions interior designers email list and the actions that produce them in order to measure the ROI . Once you have this data, you will be able to develop an appropriate content marketing strategy and you will be able to measure whether what you invest in time and money returns and produces profits.
#3 Focus on the customer
Identifying an ideal audience is essential to improve your content marketing. Otherwise, you would be creating content without knowing who you are targeting, and it is very difficult to provide material that is suitable for all types of users.
[Tweet “The work plan must define a target audience for your #content”]
The next step is to think about what your audience wants, what they expect from your brand, and what content they use to generate actions.
This has to do with knowing what they need, what social networks they use, what personalities are influential for them, what type of tone to address them is most attractive and effective.
Without an engaged audience, your content won't matter much. You need to know your customers and think about what they want to know, beyond what you're trying to say.
Sutter explains this by basing his perspective on the existence of different personas and phases. That is, each type of customer forms a persona that goes through three phases before generating a conversion.
You need to have appropriate content for each phase and for each character (this refers to a specific type of client with generalized characteristics).
These three phases are firstly developed by generating awareness, the second stage is evaluation and finally decision making.
For each moment, you must produce the content that the client needs. It is also important to know where they usually consume their content, what media they use and what formats they prefer, for example, video, infographics.