However, without FB/IG campaigns
Posted: Thu Jan 30, 2025 8:13 am
No arrangements for conversion window, attribution modeling, etc.
Marketing activities do not operate in a vacuum. Very rarely is one channel entirely responsible for sales success.
Most often, it is the sum of many factors – both quantifiable (bringing paid traffic to the website) and soft (image activities, offline activities).
Additionally, each channel can play a different role in the purchasing path.
One of the key digitalk services is the handling of paid advertising in social media – south africa rcs data Facebook, Instagram, LinkedIn and Twitter.
For some customers, these are key sales channels, for example in the case of online clothing stores, dietary catering, gyms or book publishers.
For others – for example, the IT industry or developers – Facebook or Instagram do not bring as many customers as Google Ads, which we also take care of.
A significant portion of conversions simply would not occur. Or they would be much more expensive, because we would not have a solid user base in remarketing.
In such cases, the role of Facebook or Instagram is primarily to open up sales opportunities, not close them. Alternatively, a different model should be developed – such as redirecting to the customer service department via Messenger, which I wrote about once before.
Without proper communication with the client, the agency will be in a losing position. The client will see – if they do not have sufficient knowledge to interpret data in Google Analytics, for example – that “Facebook does not sell” and will tell the agency to look for other orders.
This could be avoided by talking about expectations and educating about the multichannel approach. I think that's the only right way to go and I'll stick with it.
Marketing activities do not operate in a vacuum. Very rarely is one channel entirely responsible for sales success.
Most often, it is the sum of many factors – both quantifiable (bringing paid traffic to the website) and soft (image activities, offline activities).
Additionally, each channel can play a different role in the purchasing path.
One of the key digitalk services is the handling of paid advertising in social media – south africa rcs data Facebook, Instagram, LinkedIn and Twitter.
For some customers, these are key sales channels, for example in the case of online clothing stores, dietary catering, gyms or book publishers.
For others – for example, the IT industry or developers – Facebook or Instagram do not bring as many customers as Google Ads, which we also take care of.
A significant portion of conversions simply would not occur. Or they would be much more expensive, because we would not have a solid user base in remarketing.
In such cases, the role of Facebook or Instagram is primarily to open up sales opportunities, not close them. Alternatively, a different model should be developed – such as redirecting to the customer service department via Messenger, which I wrote about once before.
Without proper communication with the client, the agency will be in a losing position. The client will see – if they do not have sufficient knowledge to interpret data in Google Analytics, for example – that “Facebook does not sell” and will tell the agency to look for other orders.
This could be avoided by talking about expectations and educating about the multichannel approach. I think that's the only right way to go and I'll stick with it.