How Experiential Marketing Has Changed in a Social, Local and Mobile World
Posted: Thu Jan 30, 2025 8:37 am
Experiential Marketing
Contents
When the term experiential marketing was mentioned in the past, people’s first thought was “guerrilla” marketing, brand ambassadors giving away product samples or a car parked in front of your event. However, with the rise of “Solomo” (social, local and mobile) technology, the advertising industry’s and consumers’ perception of experiential marketing has changed, and more and more brands are recognizing the need to combine digital technology and personal experiences to effectively connect with consumers.
Brands now recognize that physical and leads for commercial real estate emotional experiences, as opposed to just brand “vibe,” help bridge the offline and online worlds and build consumer loyalty and trust—something that wasn’t the case before the digital age.
Experiential marketing has a few reasons to thank the digital age for this shift.
Now it is the customer who reigns
Social, local, and mobile integrations have given consumers the opportunity to take control of their own experiences with brands and the chance to share those experiences within their own social channels. Check -ins , hashtags , likes , and more have become the standard for many brand experiences.
Brand experiences are also different now than in the past because digital allows customers to interact with the experience in different ways. Gone are the days of brand museums where consumers are invited to be part of a stagnant atmosphere where they don’t interact with the brand apart from a few free samples.
Contents
When the term experiential marketing was mentioned in the past, people’s first thought was “guerrilla” marketing, brand ambassadors giving away product samples or a car parked in front of your event. However, with the rise of “Solomo” (social, local and mobile) technology, the advertising industry’s and consumers’ perception of experiential marketing has changed, and more and more brands are recognizing the need to combine digital technology and personal experiences to effectively connect with consumers.
Brands now recognize that physical and leads for commercial real estate emotional experiences, as opposed to just brand “vibe,” help bridge the offline and online worlds and build consumer loyalty and trust—something that wasn’t the case before the digital age.
Experiential marketing has a few reasons to thank the digital age for this shift.
Now it is the customer who reigns
Social, local, and mobile integrations have given consumers the opportunity to take control of their own experiences with brands and the chance to share those experiences within their own social channels. Check -ins , hashtags , likes , and more have become the standard for many brand experiences.
Brand experiences are also different now than in the past because digital allows customers to interact with the experience in different ways. Gone are the days of brand museums where consumers are invited to be part of a stagnant atmosphere where they don’t interact with the brand apart from a few free samples.