Increase in marketing “noise”

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Of course, not all predictions have to be positive. As a consequence of the rise of Content Marketing and with more and more companies creating content, the increase in “noise” will be inevitable. The infographic calls “noise” low-quality, digested content that adds no value.

As a result, search engine algorithm updates in the form of Google Panda 4.0 and Pay Day 2.0 were designed to reduce the ranking of low-quality content. We expect search engines to become loadrunner protocol list more strict about ranking low-quality content in 2015.

[Tweet “Long-form content performs 40.5% better than short-form content”]



4. Decrease in guest posting (as a link generator)
In January 2014, Matt Cutts announced that guest blogging was going to die (or at least as a way to generate backlinks ). But don't worry, there are still legitimate reasons to do guest blogging , including generating brand awareness and web traffic. In 2015, fewer and fewer companies will do guest blogging as an SEO objective and more as a PR objective, so it will be one of the marketing trends that will last despite some people saying otherwise.

[Tweet “If you’re using #guestblogging as a way to generate links in 2014, you might want to stop.”]



5. Adoption of video
Video usage has skyrocketed in recent years. If you look at the term “Explainer Videos” on Google Trends, you’ll see a dramatic increase in searches from January 2012 to the present. So you should be adjusting now to the changes and trends in marketing that are already revolutionizing the environment.

Video has become a very useful part of marketing, as it shows people how your products and services work in a way that you can't with text or images. We expect more companies to embrace explainer videos and make them a part of their user experience and lead generation strategy in 2015.

[Tweet “A video on Salesforce’s homepage increased their conversion rate by 20%”]

[Tweet “High-quality videos can increase purchase orders by 174%”]

75% of executives watch videos at least once a week. 50% watch videos on YouTube. 65% visit the site after watching the video.



6. Increase in the acquisition of marketing software
These days, wealthy companies are acquiring technology to add to their business portfolio. Startups that do things differently, better or simply “take the plunge” of the market are being acquired by larger companies.

In 2015, we will witness an increase in software acquisitions by startups as part of marketing trends. This means that the major marketing software providers will become more useful and offer a wider range of features, for the benefit of marketers.

[Tweet “Facebook will happily pay between $500,000 and $1 million per engineer”]

[Tweet “Marketing automation industry revenues to grow 60% in 2014”]

[Tweet “Yahoo! paid US$30 million for 18 months of young entrepreneur Summly’s time”]