Twitter the birthplace of the hashtag
Posted: Thu Jan 30, 2025 9:31 am
These are the ones that define your brand’s personality and you create them yourself. For example, if your brand’s slogan is “Live in the air,” a brand hashtag could be #LiveInTheAir. They help you segment the posts that are only about your brand and give users a kind of menu of your posts.
[Tweet “Branded hashtags help you reach a more specific niche”]
To give you a clearer example, imagine you own a restaurant, take the options you have on your menu and create a hashtag. When your diners want to choose what to eat before going to the place, they can go into that tag and see what dishes are on your menu.
Campaign or contest
They are used to segment a specific campaign or contest. This way you can see how your community interacts.
In the case of contests, it could help you mail marketing to doctors count how many participants there are and it will also be much easier when making the list to choose the winners.
Now, let's see the usefulness of a hashtag on the main social networks of the moment:
In this medium, the proper use of a hashtag allows us to automatically expand the reach of a tweet beyond those who follow us.
According to Buddy Media, statistics show that a tweet with a hashtag generates twice as much engagement as a tweet without one . However, if we use more than two hashtags in the same tweet, engagement drops by 17%.
[Tweet “A tweet with a #hashtag generates twice as much engagement as a tweet without it”]
Instagram, without limits
In the case of Instagram, we can say that there is no saturation limit, in fact interactions are higher if a photo has 11 or more hashtags.
What you should not forget is that the use of hashtags is to connect with potential customers , not to gain likes from people who are not interested in your product.
For example, if you have a beach inn and you upload a photo of how beautiful the sunrise looks from the window of one of the rooms, it is useless to use hashtags like #instacool #like4like #follow4follow, the ideal is to use hashtags like #Sunrise #BeachInn, etc.
[Tweet “Branded hashtags help you reach a more specific niche”]
To give you a clearer example, imagine you own a restaurant, take the options you have on your menu and create a hashtag. When your diners want to choose what to eat before going to the place, they can go into that tag and see what dishes are on your menu.
Campaign or contest
They are used to segment a specific campaign or contest. This way you can see how your community interacts.
In the case of contests, it could help you mail marketing to doctors count how many participants there are and it will also be much easier when making the list to choose the winners.
Now, let's see the usefulness of a hashtag on the main social networks of the moment:
In this medium, the proper use of a hashtag allows us to automatically expand the reach of a tweet beyond those who follow us.
According to Buddy Media, statistics show that a tweet with a hashtag generates twice as much engagement as a tweet without one . However, if we use more than two hashtags in the same tweet, engagement drops by 17%.
[Tweet “A tweet with a #hashtag generates twice as much engagement as a tweet without it”]
Instagram, without limits
In the case of Instagram, we can say that there is no saturation limit, in fact interactions are higher if a photo has 11 or more hashtags.
What you should not forget is that the use of hashtags is to connect with potential customers , not to gain likes from people who are not interested in your product.
For example, if you have a beach inn and you upload a photo of how beautiful the sunrise looks from the window of one of the rooms, it is useless to use hashtags like #instacool #like4like #follow4follow, the ideal is to use hashtags like #Sunrise #BeachInn, etc.