Reasons Why Your E-Commerce Customers Abandon the Purchase Process
Posted: Thu Jan 30, 2025 10:12 am
genwords
Contents
1 Why Do Online Shoppers Abandon the Checkout Process?
1.1 1. High shipping costs (44%); the store does not clearly mention the shipping costs (22%)
1.2 What can you do?
1.3 2. Not Ready to Purchase (41%)
1.3.1 What can you do?
1.3.2 3. The price of the product is high (25%)
1.3.3 What can you do?
1.4 4. Want to Save Products for Later Review (24%)
1.5 What can you do?
1.6 5. There is no option to buy as a guest (without registering) (14%)
1.7 What can you do?
1.8 6. Needs Too Much Information (12%)
1.9 What can you do?
1.10 7. Complex Order Process (11%)
1.11 What can you do?
If you run an eCommerce business, it's essential to keep track of your site's shopping cart abandonment statistics.
Reasons Why Your Customers Abandon the medicare leads email list Purchase Process
What is this about? Shopping cart abandonment rate refers to the percentage of buyers who, despite adding products to their cart, do not complete the purchase .
Why does this happen? I invite you to watch this interesting video, courtesy of Youtube, so you can learn the reasons and how to avoid it.
Interesting, right? However, there are other studies that reveal the reasons and statistics on cart abandonment.
That is why in this post I will tell you 7 reasons why your customers abandon the purchasing process.
[Tweet “6 out of 10 users abandon their shopping cart in an #ecommerce”]
Invesp developed an infographic that addresses:
Some interesting statistics related to shopping cart abandonment rate.
Top reasons why shoppers don't complete the checkout process .
What you should stop doing to reduce your website's abandonment rate and increase your online sales.
If you are interested in having a general overview of shopping cart abandonment, I invite you to see this infographic at the end of this post.
Now, if you want to learn more about the topic and find out what solutions you can implement in your eCommerce, keep reading and understand why your customers abandon the purchase process.
Group-427320753
Why Do Online Shoppers Abandon the Checkout Process?
[Tweet “44% of users abandon their shopping carts due to high shipping costs #ecommerce”]
According to the Invesp infographic, there are 7 reasons why online shoppers abandon the purchasing process in an eCommerce store.
Below I will review each one, along with the action proposals to resolve them:
1. High shipping costs (44%); the store does not clearly mention the shipping costs (22%)
This is the famous “elephant in the room”: everyone knows it is there and that it is a problem, but it is not always easy to solve. And this elephant keeps growing and becoming a bigger and bigger problem.
Today, services like Amazon Prime remove shipping costs entirely from shoppers' radars, while Google Shopping allows users to filter results based on stores that offer free shipping.
This means that those sites that still have shipping costs are given a thumbs down .
What can you do?
Assuming that if you could offer free shipping you would, here are some options:
Offer matching credit. Give your customers a cash amount or percentage discount on future purchases that is equivalent to the shipping costs.
It will still cost you, but it will encourage customers to return, so the cost is deferred. As long as they return, they will enjoy the equivalent of free shipping .
Go ahead and take the plunge. OK, this isn't really a solution, but given how much buyers value free shipping, and how pervasive it is in the market, it may be less expensive to absorb the cost than to lose the business.
With this action you will be eliminating one more point from the long list that includes the reasons why buyers abandon the purchasing process.
Contents
1 Why Do Online Shoppers Abandon the Checkout Process?
1.1 1. High shipping costs (44%); the store does not clearly mention the shipping costs (22%)
1.2 What can you do?
1.3 2. Not Ready to Purchase (41%)
1.3.1 What can you do?
1.3.2 3. The price of the product is high (25%)
1.3.3 What can you do?
1.4 4. Want to Save Products for Later Review (24%)
1.5 What can you do?
1.6 5. There is no option to buy as a guest (without registering) (14%)
1.7 What can you do?
1.8 6. Needs Too Much Information (12%)
1.9 What can you do?
1.10 7. Complex Order Process (11%)
1.11 What can you do?
If you run an eCommerce business, it's essential to keep track of your site's shopping cart abandonment statistics.
Reasons Why Your Customers Abandon the medicare leads email list Purchase Process
What is this about? Shopping cart abandonment rate refers to the percentage of buyers who, despite adding products to their cart, do not complete the purchase .
Why does this happen? I invite you to watch this interesting video, courtesy of Youtube, so you can learn the reasons and how to avoid it.
Interesting, right? However, there are other studies that reveal the reasons and statistics on cart abandonment.
That is why in this post I will tell you 7 reasons why your customers abandon the purchasing process.
[Tweet “6 out of 10 users abandon their shopping cart in an #ecommerce”]
Invesp developed an infographic that addresses:
Some interesting statistics related to shopping cart abandonment rate.
Top reasons why shoppers don't complete the checkout process .
What you should stop doing to reduce your website's abandonment rate and increase your online sales.
If you are interested in having a general overview of shopping cart abandonment, I invite you to see this infographic at the end of this post.
Now, if you want to learn more about the topic and find out what solutions you can implement in your eCommerce, keep reading and understand why your customers abandon the purchase process.
Group-427320753
Why Do Online Shoppers Abandon the Checkout Process?
[Tweet “44% of users abandon their shopping carts due to high shipping costs #ecommerce”]
According to the Invesp infographic, there are 7 reasons why online shoppers abandon the purchasing process in an eCommerce store.
Below I will review each one, along with the action proposals to resolve them:
1. High shipping costs (44%); the store does not clearly mention the shipping costs (22%)
This is the famous “elephant in the room”: everyone knows it is there and that it is a problem, but it is not always easy to solve. And this elephant keeps growing and becoming a bigger and bigger problem.
Today, services like Amazon Prime remove shipping costs entirely from shoppers' radars, while Google Shopping allows users to filter results based on stores that offer free shipping.
This means that those sites that still have shipping costs are given a thumbs down .
What can you do?
Assuming that if you could offer free shipping you would, here are some options:
Offer matching credit. Give your customers a cash amount or percentage discount on future purchases that is equivalent to the shipping costs.
It will still cost you, but it will encourage customers to return, so the cost is deferred. As long as they return, they will enjoy the equivalent of free shipping .
Go ahead and take the plunge. OK, this isn't really a solution, but given how much buyers value free shipping, and how pervasive it is in the market, it may be less expensive to absorb the cost than to lose the business.
With this action you will be eliminating one more point from the long list that includes the reasons why buyers abandon the purchasing process.