Be a pioneer
Posted: Thu Jan 30, 2025 10:14 am
While all online stores had plenty of images, Amazon had none. The goal is to make the page load faster, and they were also the first to accept user feedback, even if it was negative.
These are just some of the actions that Amazon dared to carry out before anyone else and its success is indisputable.
5. Guerrilla marketing
One of Amazon's first marketing moves , which network marketing contact list claimed to have millions of books for sale, was to put a sign in front of the Barnes & Noble bookstore with the legend "Haven't found the book you were looking for? Find it on Amazon.com."
6. Patent of innovations
Bezos' many innovations, such as the popular "one-click" purchase, were immediately patented.
However, prior records were found for some actions, which is why the work of qualified lawyers was of utmost importance so that Amazon could defend itself in court.
7. Investment in advertising
The equation is very simple, if we believe we have a good product or service , we must make our potential clients aware of it. That is: COMMUNICATE
If we believe we have a good product or service, we must make our potential clients aware of it. In other words: COMMUNICATE.
In conclusion, Amazon makes it clear that a successful business model must be innovative and creative, designed to meet customer needs and stimulate their interest with original and unique proposals.
A brand must be constantly in motion and renew itself every day, adapting to changes that may occur in the industry and the environment.
These are just some of the actions that Amazon dared to carry out before anyone else and its success is indisputable.
5. Guerrilla marketing
One of Amazon's first marketing moves , which network marketing contact list claimed to have millions of books for sale, was to put a sign in front of the Barnes & Noble bookstore with the legend "Haven't found the book you were looking for? Find it on Amazon.com."
6. Patent of innovations
Bezos' many innovations, such as the popular "one-click" purchase, were immediately patented.
However, prior records were found for some actions, which is why the work of qualified lawyers was of utmost importance so that Amazon could defend itself in court.
7. Investment in advertising
The equation is very simple, if we believe we have a good product or service , we must make our potential clients aware of it. That is: COMMUNICATE
If we believe we have a good product or service, we must make our potential clients aware of it. In other words: COMMUNICATE.
In conclusion, Amazon makes it clear that a successful business model must be innovative and creative, designed to meet customer needs and stimulate their interest with original and unique proposals.
A brand must be constantly in motion and renew itself every day, adapting to changes that may occur in the industry and the environment.