Who is not suitable for advertising in Zen
Posted: Thu Jan 30, 2025 10:22 am
To accurately track conversions, add UTM tags to the link, and use a unique promo code in the text or video. This will help you understand how many people took advantage of the offer thanks to your advertising. If you are posting a video, the promo code should not only be indicated in the frame, but also written in the comments - this way more viewers will notice it.
Distribution . To expand your reach, agree with the blogger to share the advertising content on their other platforms and pin the material at the beginning of the feed. This will allow new subscribers to see the publication immediately. Don't forget to share this content on your pages, explaining why you chose this author and why you are interested in this topic. This approach will increase trust in your cooperation and interest the audience.
Problems that are solved by promotion with the help of Zen
Advertising in Zen is a universal tool for various purposes: from increasing reach to collecting leads. It helps brands stand out from competitors, provided that you have created an interesting story about your product. For example, you can tell why your product is better than others, be it a washing machine or another product.
Creating new demand. With the help of Zen, you can bahrain telegram data create new demand if, for example, you attract the audience's attention to innovative products or problems that they had not previously thought about. This format also works great for promoting complex or expensive products. Due to the native nature of the content, users interact with the material longer, which allows you to tell about the product in detail and interest the audience.
Increased loyalty. The platform helps inform about discounts and promotions, especially on days when a mass influx of buyers is needed.
Zen covers both those who are already familiar with the product and those who are hearing about it for the first time, guiding people through all stages of the sales funnel.
The user path looks like this: first, a person sees a publication in the feed, then gets involved by reading an article or watching a video. After that, he goes to the site via an embedded link and becomes a buyer or gets into the retargeting database. This approach makes Zen a tool for complex marketing and allows you to achieve real results.
Narrow niche business . Some businesses may face difficulties when promoting on Zen. This applies to those with a very narrow audience or a product with local demand. For example, if the target audience is less than 100,000 people across Russia, the algorithms may have a hard time finding interested users. With a low level of engagement, the platform may stop promoting simply because the content does not resonate.
Distribution . To expand your reach, agree with the blogger to share the advertising content on their other platforms and pin the material at the beginning of the feed. This will allow new subscribers to see the publication immediately. Don't forget to share this content on your pages, explaining why you chose this author and why you are interested in this topic. This approach will increase trust in your cooperation and interest the audience.
Problems that are solved by promotion with the help of Zen
Advertising in Zen is a universal tool for various purposes: from increasing reach to collecting leads. It helps brands stand out from competitors, provided that you have created an interesting story about your product. For example, you can tell why your product is better than others, be it a washing machine or another product.
Creating new demand. With the help of Zen, you can bahrain telegram data create new demand if, for example, you attract the audience's attention to innovative products or problems that they had not previously thought about. This format also works great for promoting complex or expensive products. Due to the native nature of the content, users interact with the material longer, which allows you to tell about the product in detail and interest the audience.
Increased loyalty. The platform helps inform about discounts and promotions, especially on days when a mass influx of buyers is needed.
Zen covers both those who are already familiar with the product and those who are hearing about it for the first time, guiding people through all stages of the sales funnel.
The user path looks like this: first, a person sees a publication in the feed, then gets involved by reading an article or watching a video. After that, he goes to the site via an embedded link and becomes a buyer or gets into the retargeting database. This approach makes Zen a tool for complex marketing and allows you to achieve real results.
Narrow niche business . Some businesses may face difficulties when promoting on Zen. This applies to those with a very narrow audience or a product with local demand. For example, if the target audience is less than 100,000 people across Russia, the algorithms may have a hard time finding interested users. With a low level of engagement, the platform may stop promoting simply because the content does not resonate.