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Social networks

Posted: Sat Feb 01, 2025 3:29 am
by subornaakter20
. Infographics
Infographics are becoming increasingly popular, especially on blogs or social networks like Pinterest. This type of format has the advantage of being able to include images, which are essential in all current content. At the same time, thanks to their characteristics, they are presented as the ideal tool to express data and statistics, since graphics can be included. Infographics are ideal for saying a lot using few words and providing dynamic material with images, data and graphics.

With the characteristics of this type of content, you are adding points to the fulfillment of content marketing objectives. Remember that its premise is to offer quality content.

content marketing infographic

2. Videos
We have already said that telling a story is one of the keys and objectives of content marketing, and in terms of format, video is the ideal medium to do so. This is because audiovisual content allows for a wide variety of resources, from words to images, sounds, effects.

While it is true that it requires a different budget and team, the effectiveness that video maintains in relation to the user makes it worth the investment. This type of format allows you to play narratively, be creative without limits, and tell the story you want.

content marketing

3. Blog posts
Blogs and written content remain an essential part of content creation. Blog posts are effective for promoting listings, or tips with solutions and interesting material for the user.

In turn, these posts allow you to share an infographic or video with the possibility of adding something more, an explanation or data that was left out and can provide value to the reader.

blog content marketing

4. E-books
The e-book is a very useful format for developing your own research that is more extensive than what can be expressed in a blog article. This type of content is effective because you can offer it for free and generate a large number of leads through downloading it, considering that you are offering more detailed and valuable information than a blog post, so you would be fulfilling one of the objectives of content marketing.

ebook content marketing

Social media, although they are media or realtor email list platforms, have a direct relationship with the format that your content adopts, since they are increasingly considered when defining the type of production of the brand. Social media has become so important that content is thought of based on its publication on them.

Users are hyperconnected, participating simultaneously on various platforms. Therefore, you must be alert and make your brand known on those that you consider most important or used by your target audience.

facebook content marketing

6. Product descriptions
If your brand has an e-commerce site and offers products, you can create original and creative descriptions. The key to this format is to show the customer all the features, functionalities and details of the products you sell at the moment the user is in the purchasing mood. The more information the user has about the product, the more likely they are to make a purchase decision at the moment they are on your product page and the higher your e-commerce conversion rate will be.