Record your goals and the associated KPIs so that you can align yourself with them and use them in implementation
Posted: Sat Feb 01, 2025 3:57 am
How can I sum this up in one sentence?
Once you have thought about your goals, can you sum up what you want to achieve for yourself and your public image in one sentence? How should someone in your network describe you in just under 12 months when your name is mentioned?
KPI check for personal goals
How do you measure thought leadership, visibility, influence, success? What key performance indicators can you use to measure your success?
KPI in personal communication (examples)
Quantitative, e.g.:
Own numbers (e.g. number of postings)
Impressions/Views, Reactions, Comments
Conversions (traffic, feedback, inquiries, leads ...)
Qualitative, e.g.:
quality of your own content
sentiment
Who comments and interacts?
Who is asking?
How will I be addressed and what feedback will I receive?
Number of contacts and followers of the profile in social networks
Mentions by opinion leaders in the industry and beyond
Relevance/opinion leadership of those who connect with you on social networks
sentiment of reporting
And if you haven't yet established a system for viber data monitoring success, now is the right time to do so. Use everything that is available in corporate communications. Use existing tools and structures.
But take your time and perhaps find an independent sparring partner, someone who has no vested interests in the company, to really get your bearings.
personal branding canvasDo you know the Personal Branding Canvas? This valuable tool, which I developed in my consulting practice, is available free of charge. It helps you to develop your personal communication strategy in a well-founded way, but at the same time with ease and joy. There is also an English version including a detailed description in that language.
Once you have thought about your goals, can you sum up what you want to achieve for yourself and your public image in one sentence? How should someone in your network describe you in just under 12 months when your name is mentioned?
KPI check for personal goals
How do you measure thought leadership, visibility, influence, success? What key performance indicators can you use to measure your success?
KPI in personal communication (examples)
Quantitative, e.g.:
Own numbers (e.g. number of postings)
Impressions/Views, Reactions, Comments
Conversions (traffic, feedback, inquiries, leads ...)
Qualitative, e.g.:
quality of your own content
sentiment
Who comments and interacts?
Who is asking?
How will I be addressed and what feedback will I receive?
Number of contacts and followers of the profile in social networks
Mentions by opinion leaders in the industry and beyond
Relevance/opinion leadership of those who connect with you on social networks
sentiment of reporting
And if you haven't yet established a system for viber data monitoring success, now is the right time to do so. Use everything that is available in corporate communications. Use existing tools and structures.
But take your time and perhaps find an independent sparring partner, someone who has no vested interests in the company, to really get your bearings.
personal branding canvasDo you know the Personal Branding Canvas? This valuable tool, which I developed in my consulting practice, is available free of charge. It helps you to develop your personal communication strategy in a well-founded way, but at the same time with ease and joy. There is also an English version including a detailed description in that language.