Push and Pull Measures in Internet Marketing
Posted: Sat Feb 01, 2025 3:57 am
It is common practice for customers to research and compare options online before making a purchase. It is therefore crucial that you convince your customers of your company with creative and unique content. Present yourself as the company that offers exactly the product or service that your customers need at that moment. Otherwise, thanks to the reach of the Internet, they will look for your competition.
Tip :
To be successful online, you need to know your japan whatsapp data customers well. What are their needs and wants? What problems do they want to solve with your products or services? If you can answer these questions, you will find it easy to create content that appeals to your target audience.
Every day we come across numerous advertising messages without having actively searched for information about that particular product or brand. In the city, on the radio, on television, in magazines and also on the Internet, companies try to draw attention to themselves with advertisements, banners or similar. All of these examples are push measures in which companies try to "push" their advertising message onto the market. Because this strategy is directed outwards, it is also called outbound marketing .
On the other hand, there are customers who are increasingly becoming defensive towards intrusive advertising and are using the internet to find answers and solutions. The majority of all purchasing decisions are often only made after extensive online research. For this reason, we recommend inbound marketing or pull measures . These aim to ensure that interested customers find the company and not the other way around.
Push measures
The company asks: “Would you like to buy product X?”
Pull measures
The customer says: “I really want to buy product X”
Inbound marketing is closely linked to content marketing because the primary goal is to attract interested parties to your company through compelling content. For this to become a reality, your content must be found online and offer added value. Your content must be search engine optimized so that potential customers who have not yet heard of you can reach your website.
Content with added value, appealing graphics and understandable texts are well received and not only convince your target group, but also improve the visibility of your websites within the various search engines.
Tip :
To be successful online, you need to know your japan whatsapp data customers well. What are their needs and wants? What problems do they want to solve with your products or services? If you can answer these questions, you will find it easy to create content that appeals to your target audience.
Every day we come across numerous advertising messages without having actively searched for information about that particular product or brand. In the city, on the radio, on television, in magazines and also on the Internet, companies try to draw attention to themselves with advertisements, banners or similar. All of these examples are push measures in which companies try to "push" their advertising message onto the market. Because this strategy is directed outwards, it is also called outbound marketing .
On the other hand, there are customers who are increasingly becoming defensive towards intrusive advertising and are using the internet to find answers and solutions. The majority of all purchasing decisions are often only made after extensive online research. For this reason, we recommend inbound marketing or pull measures . These aim to ensure that interested customers find the company and not the other way around.
Push measures
The company asks: “Would you like to buy product X?”
Pull measures
The customer says: “I really want to buy product X”
Inbound marketing is closely linked to content marketing because the primary goal is to attract interested parties to your company through compelling content. For this to become a reality, your content must be found online and offer added value. Your content must be search engine optimized so that potential customers who have not yet heard of you can reach your website.
Content with added value, appealing graphics and understandable texts are well received and not only convince your target group, but also improve the visibility of your websites within the various search engines.