How Marketing Intelligence supports you in strategic decisions
Posted: Sat Feb 01, 2025 4:42 am
How data-based action works with Marketing Intelligence
In order to successfully use marketing intelligence, it is essential that you extract all relevant data from your various departments and systems. On average, companies use up to 13 different marketing and advertising platforms. With marketing intelligence, you can easily collect and effectively evaluate data that you obtain from conversations, social media channels or external databases, for example. The marketing intelligence platform brings together the data sets from the various sources . It is also able to organize and visualize the large amount of information received.
A good marketing intelligence platform should be able to automate these processes and react to changes. This includes, for example, integrating a new system so that you remain flexible and can adapt to the market and its changes at any time. A marketing intelligence platform should also be able to calculate growth targets based on different sizes and map your company's marketing goals so that you can avoid data chaos and always keep track of the relevant information for your marketing purposes.
The analysis of relevant data is made more ghana whatsapp data difficult by the number of platforms, but also by the constantly changing marketing world. This also makes it more complicated for entrepreneurs to make the right strategic decisions. A marketing intelligence platform combines both internal and external data and therefore serves as a decision-making aid for the entire strategic process .
You can more easily identify the right strategy for your company because a marketing intelligence platform collects the data in a common database and at the same time breaks down confusing data silos. This saves you the cost of investments that may not bring any results. The comprehensive data analyses ensure that you gain a significant competitive advantage and also enable efficient budget planning. In addition, your general automation process in the marketing area is driven forward by the use of a marketing intelligence solution.
Marketing Intelligence in Internal Marketing
Marketing Intelligence has an internal area, Business Intelligence . Company-specific data is summarized there in order to examine which sales, marketing campaigns or distribution channels led to which sales. Based on these key figures, you can better set your growth targets. Together with Marketing Intelligence, Business Intelligence gives you an optimized overview of the development of your company. This in turn gives you a strategic competitive advantage because you can react better to changes and justify them using data analysis.
Marketing Intelligence als externes Marketing
In contrast to business intelligence, marketing intelligence primarily deals with external sources and data, as well as their storage and analysis. For this purpose, the structure and competition within the target market are considered.
Social media posts , blogs or competitors' websites can also serve as sources of information. The data sources are identified and then combined to derive strategic decisions. Marketing intelligence helps you better identify the latest trends in the market and the needs of your target group, thereby increasing the value of your company in the market.
In order to successfully use marketing intelligence, it is essential that you extract all relevant data from your various departments and systems. On average, companies use up to 13 different marketing and advertising platforms. With marketing intelligence, you can easily collect and effectively evaluate data that you obtain from conversations, social media channels or external databases, for example. The marketing intelligence platform brings together the data sets from the various sources . It is also able to organize and visualize the large amount of information received.
A good marketing intelligence platform should be able to automate these processes and react to changes. This includes, for example, integrating a new system so that you remain flexible and can adapt to the market and its changes at any time. A marketing intelligence platform should also be able to calculate growth targets based on different sizes and map your company's marketing goals so that you can avoid data chaos and always keep track of the relevant information for your marketing purposes.
The analysis of relevant data is made more ghana whatsapp data difficult by the number of platforms, but also by the constantly changing marketing world. This also makes it more complicated for entrepreneurs to make the right strategic decisions. A marketing intelligence platform combines both internal and external data and therefore serves as a decision-making aid for the entire strategic process .
You can more easily identify the right strategy for your company because a marketing intelligence platform collects the data in a common database and at the same time breaks down confusing data silos. This saves you the cost of investments that may not bring any results. The comprehensive data analyses ensure that you gain a significant competitive advantage and also enable efficient budget planning. In addition, your general automation process in the marketing area is driven forward by the use of a marketing intelligence solution.
Marketing Intelligence in Internal Marketing
Marketing Intelligence has an internal area, Business Intelligence . Company-specific data is summarized there in order to examine which sales, marketing campaigns or distribution channels led to which sales. Based on these key figures, you can better set your growth targets. Together with Marketing Intelligence, Business Intelligence gives you an optimized overview of the development of your company. This in turn gives you a strategic competitive advantage because you can react better to changes and justify them using data analysis.
Marketing Intelligence als externes Marketing
In contrast to business intelligence, marketing intelligence primarily deals with external sources and data, as well as their storage and analysis. For this purpose, the structure and competition within the target market are considered.
Social media posts , blogs or competitors' websites can also serve as sources of information. The data sources are identified and then combined to derive strategic decisions. Marketing intelligence helps you better identify the latest trends in the market and the needs of your target group, thereby increasing the value of your company in the market.