There are several reasons why it is important to create a harmonious color scheme:
Emotional impact. Different colors can have different effects on the human body, evoke emotions and change mood. A harmonious combination of colors creates a certain, usually comfortable atmosphere and conveys feelings.
Legibility. In interiors, human clothing, urban architecture, etc., incompatible colors create a sense of chaos or incompleteness. In other words, there is no unified integrity of the picture.
Emphasis on the important. This is necessary if you need to concentrate on something.
Style and aesthetics. The combination of certain colors has a certain impact on perception. For example, an interior in black and white tones is considered a sign of minimalism and modernity.
Recognition. Many companies dubai email list focus on color combinations when developing their brand. This is how they achieve maximum recognition effect.
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Where is the color combination according to the Swiss artist’s method applied?
In interior design. Itten's color wheel is used in interiors by many modern designers. With its help, basic colors are determined, attention is focused on certain things, shades are selected for decor.
In the fashion industry, fashion designers use Itten's color wheel to select colors and shades of fabrics for their collections.
In UX and web design, for creating a palette for internet resources or mobile applications, for finding the best combinations of tones when developing corporate brands, etc.
In marketing. Here, various tools are used that, with the help of color, solve a large number of problems related to the sale of goods or services.
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Basic Itten Color Wheel Schemes
The color wheel of Johannes Itten allows specialists of different fields to select the optimal combination of colors and shades. There are quite a lot of combinations, the most popular of which are listed below.
Complementary combination
In Itten's color wheel, complementary colors are obtained by combining opposite hues on the outer circle.
Where is this combination used? As a rule, it is used in cases where two main colors and clear accents are needed. One of the colors becomes the main background, and the second complements it.
Contrasting triad
This combination is formed by the colors located in the corners of the triangle. Unlike the previous version, in this combination, instead of one color on the opposite side, neighboring colors are chosen.