6 sales and persuasion techniques to close deals and delight customers
Posted: Sat Feb 01, 2025 5:22 am
Winning customers in the digital or in-person market is becoming increasingly difficult. With fierce competition, knowing the best sales and persuasion techniques can be a way to stand out and win the hearts of consumers.
With that in mind, we’ve created this article with 6 tips + 1 bonus to help you close more deals and delight your customers. Enjoy your reading!
What are persuasion techniques in sales?
Sales and persuasion techniques are strategies and mechanisms that assist the sales team throughout the entire negotiation process with the customer, from acquisition to after-sales.
The intention of this strategy is to achieve better results with customers, whether in sales conversion, post-closing satisfaction or even throughout the attraction process.
Because they deal with stimuli that help to awaken egypt number dataset and influence behavior, sales and persuasion techniques are generally developed and approached with a strong psychological bias.
Below are some authors who have dedicated their careers to understanding the main persuasion and sales techniques.
Great authors who talk about sales and persuasion techniques
Adam Galinsky
Adam Galinsky is a social psychologist and author of the talk “How to Defend Your Point of View?” , presented at TED Talks in 2016. The talk gained worldwide notoriety for the ideas it presents, and has therefore already surpassed 6 million views in its Portuguese subtitled version alone.
See the infographic below for a summary of the ideas presented by Galinsky:
Robert Cialdini
Cialdini is an emeritus professor of Psychology and Marketing, known worldwide for authoring the work “Weapons of Persuasion” , which presents the concept of mental triggers and talks about the power of influence from people we like or who represent credible figures, to guide our choices.
With that in mind, we’ve created this article with 6 tips + 1 bonus to help you close more deals and delight your customers. Enjoy your reading!
What are persuasion techniques in sales?
Sales and persuasion techniques are strategies and mechanisms that assist the sales team throughout the entire negotiation process with the customer, from acquisition to after-sales.
The intention of this strategy is to achieve better results with customers, whether in sales conversion, post-closing satisfaction or even throughout the attraction process.
Because they deal with stimuli that help to awaken egypt number dataset and influence behavior, sales and persuasion techniques are generally developed and approached with a strong psychological bias.
Below are some authors who have dedicated their careers to understanding the main persuasion and sales techniques.
Great authors who talk about sales and persuasion techniques
Adam Galinsky
Adam Galinsky is a social psychologist and author of the talk “How to Defend Your Point of View?” , presented at TED Talks in 2016. The talk gained worldwide notoriety for the ideas it presents, and has therefore already surpassed 6 million views in its Portuguese subtitled version alone.
See the infographic below for a summary of the ideas presented by Galinsky:
Robert Cialdini
Cialdini is an emeritus professor of Psychology and Marketing, known worldwide for authoring the work “Weapons of Persuasion” , which presents the concept of mental triggers and talks about the power of influence from people we like or who represent credible figures, to guide our choices.