Brevity clarity and power
Posted: Sat Feb 01, 2025 5:22 am
You've heard the phrase "hit," right? That's what your email subject lines should do - as few words as possible.
Start with a strong verb. Use a thesaurus if necessary.
Write a title. Use as many words as you want. Then start cutting.
Remove all words that are unnecessary clinical nurse specialist email list and do not clarify your message. Try to use as few “ stop words ” as possible.
8. Be careful with humor and emojis
It's possible to overdo it here. If you're not careful, you'll only anger your followers.
One emoji is fine. Two is fine. Three or more is too much.
And if you use an emoji, you better have a damn good reason. It should replace the word in your "We, the Citizens" subject line, or add a bit of humor to your message.
9. Numbers and statistics
Compelling newsletter topics often contain numbers or statistics. Why? We find them compelling.
But it can't just be any Number. It has to have an effect. Consider the stats we use in the Hello Bar exit intent popup.
Numbers and statistics
The figure is truly astonishing, which is why it is of interest.
Likewise, if you give your readers a list, it should be worth clicking on to open your email. Don't give people two tips or 10 tips. Give 101 tips.
10. Calls to action
You know you need to use awesome call-to-action phrases in the body of the email, but what about the subject line? That can work, but only if it speaks directly to your audience. You need to hit a pain point or desire pretty hard for it to work.
Fear of Missing Out: We all suffer from FOMO, don't we?
Vanity of Vanities: Can You Help Your Reader Look Better?
Greed: People want to make more money. Can you help?
Len: How can you make the process easier or faster for your readers?
Pain Points: What are your readers worried about right now ?
6 Most Common Mistakes in Email Subject Lines
The most common mistakes in the subject line of the letter
Before I show you some of the best inspiring newsletter subject lines, I want to highlight what you might be doing wrong. By avoiding these common mistakes, you can keep your emails out of the spam folder, improve your open rates, and boost your reputation with your subscribers.
1. It's too promotional.
You're proud of your product or service, so it's natural to want to shout about how great it is. Resist that urge.
Newsletter topics should be all about the reader. If you're too busy praising your product, you'll turn people off.
This doesn't mean you can't announce a special sale or discount. Just don't use too many superlatives and adjectives to do so. Focus on what the reader will get when they open the email.
2. It's too clickbait.
Clickbait has its time and place, but you need to tone it down. If the reader feels duped after opening the email, you need to work on your subject lines.
Keep three words in the back of your mind: Truth in Advertising. Make sure your "We, the Citizens" email subject lines are a direct reflection of the body of the email. If they aren't, tweak them until they fit.
3. He uses words that scream "SPAM"
He uses words that scream "SPAM"
Some words are simply prohibited for email subjects. Words like free, spam, no cost, investment, inventory , cash, stock alerts, and others automatically trigger spambots.
The best way to avoid spam is to write like a normal person. This will keep you on the right side of spam filters and you won't have to worry about not reaching your subscribers.
4. EVERY WORD IS WRITTEN IN CAPITAL LETTERS
All caps text is annoying to most readers. It is not as easy to read as text in all caps, and many perceive it as the written version of yelling.
In most situations, sentence case works best. Write newsletter subject lines as if you were writing a normal sentence, punctuation and all. Capitalize the first letter of the sentence, but keep everything else lowercase.
5. It is not optimized for mobile users.
More than half of all emails sent are opened on mobile devices . That's incredible. If your email subject lines aren't optimized for mobile users, you could be losing 55 percent of your audience.
Don't take risks. Keep your "We, the citizens" The subject line should be short and free of special characters that mobile operating systems may not recognize.
6. It's not original - it's like all the other newsletter topics
Originality is a tricky thing. On the one hand, there is no such thing as true originality. If you come up with something, it means someone else has already come up with it.
But don’t let that stop you from being creative. Focus on creating topics that your audience will find fresh and original. Consider looking for inspiration in a completely different industry, for example. Then think about how you can rework it for your audience.
In some cases, this comes down to replacing common words with unique ones. Instead of saying “Get a discount,” for example, you might say “Get a discount” or “Get a discount.” See what I mean?
Start with a strong verb. Use a thesaurus if necessary.
Write a title. Use as many words as you want. Then start cutting.
Remove all words that are unnecessary clinical nurse specialist email list and do not clarify your message. Try to use as few “ stop words ” as possible.
8. Be careful with humor and emojis
It's possible to overdo it here. If you're not careful, you'll only anger your followers.
One emoji is fine. Two is fine. Three or more is too much.
And if you use an emoji, you better have a damn good reason. It should replace the word in your "We, the Citizens" subject line, or add a bit of humor to your message.
9. Numbers and statistics
Compelling newsletter topics often contain numbers or statistics. Why? We find them compelling.
But it can't just be any Number. It has to have an effect. Consider the stats we use in the Hello Bar exit intent popup.
Numbers and statistics
The figure is truly astonishing, which is why it is of interest.
Likewise, if you give your readers a list, it should be worth clicking on to open your email. Don't give people two tips or 10 tips. Give 101 tips.
10. Calls to action
You know you need to use awesome call-to-action phrases in the body of the email, but what about the subject line? That can work, but only if it speaks directly to your audience. You need to hit a pain point or desire pretty hard for it to work.
Fear of Missing Out: We all suffer from FOMO, don't we?
Vanity of Vanities: Can You Help Your Reader Look Better?
Greed: People want to make more money. Can you help?
Len: How can you make the process easier or faster for your readers?
Pain Points: What are your readers worried about right now ?
6 Most Common Mistakes in Email Subject Lines
The most common mistakes in the subject line of the letter
Before I show you some of the best inspiring newsletter subject lines, I want to highlight what you might be doing wrong. By avoiding these common mistakes, you can keep your emails out of the spam folder, improve your open rates, and boost your reputation with your subscribers.
1. It's too promotional.
You're proud of your product or service, so it's natural to want to shout about how great it is. Resist that urge.
Newsletter topics should be all about the reader. If you're too busy praising your product, you'll turn people off.
This doesn't mean you can't announce a special sale or discount. Just don't use too many superlatives and adjectives to do so. Focus on what the reader will get when they open the email.
2. It's too clickbait.
Clickbait has its time and place, but you need to tone it down. If the reader feels duped after opening the email, you need to work on your subject lines.
Keep three words in the back of your mind: Truth in Advertising. Make sure your "We, the Citizens" email subject lines are a direct reflection of the body of the email. If they aren't, tweak them until they fit.
3. He uses words that scream "SPAM"
He uses words that scream "SPAM"
Some words are simply prohibited for email subjects. Words like free, spam, no cost, investment, inventory , cash, stock alerts, and others automatically trigger spambots.
The best way to avoid spam is to write like a normal person. This will keep you on the right side of spam filters and you won't have to worry about not reaching your subscribers.
4. EVERY WORD IS WRITTEN IN CAPITAL LETTERS
All caps text is annoying to most readers. It is not as easy to read as text in all caps, and many perceive it as the written version of yelling.
In most situations, sentence case works best. Write newsletter subject lines as if you were writing a normal sentence, punctuation and all. Capitalize the first letter of the sentence, but keep everything else lowercase.
5. It is not optimized for mobile users.
More than half of all emails sent are opened on mobile devices . That's incredible. If your email subject lines aren't optimized for mobile users, you could be losing 55 percent of your audience.
Don't take risks. Keep your "We, the citizens" The subject line should be short and free of special characters that mobile operating systems may not recognize.
6. It's not original - it's like all the other newsletter topics
Originality is a tricky thing. On the one hand, there is no such thing as true originality. If you come up with something, it means someone else has already come up with it.
But don’t let that stop you from being creative. Focus on creating topics that your audience will find fresh and original. Consider looking for inspiration in a completely different industry, for example. Then think about how you can rework it for your audience.
In some cases, this comes down to replacing common words with unique ones. Instead of saying “Get a discount,” for example, you might say “Get a discount” or “Get a discount.” See what I mean?