Get higher quality and qualified leads
Posted: Sat Feb 01, 2025 5:40 am
If you’re not getting qualified leads, test your offers. Hello Bar lets you set up A/B tests in seconds. If a simple offer to learn more about your business doesn’t work, try something more compelling.
2. Use industry-specific lead magnets
Your lead magnet needs to be specific to your industry. In other words, it can’t just be something “everyone wants.”
Will people sign up for your email list crypto email list to get a shiny new iPhone? Sure. But that means they're not qualified leads. They'll get the iPhone, but they'll probably never buy from you.
Create a lead magnet your target customer will want. It could be a tool, a calculator, or a checklist. Make it unique.
3. Continuously segment your lists to improve email open rates
As mentioned above, a properly segmented list will have better open rates than one that is not segmented. Your leads are divided into categories based on where they are in the buyer's journey.
New subscribers need to be engaged in your campaign. People who are familiar with your brand may be ready to buy. Send them discount codes and other incentives to buy.
4. Clean your email list regularly
A clean list is a healthy list. If you allow your email list to grow without removing inactive subscribers, you are doing yourself a disservice.
Clean your email list at least once a quarter. If it's very large, do it once a month or even once a week. You can't clean too often.
5. Avoid spam filters for your emails
Spam words are the death of an email marketing campaign. Unless you need Gmail, Yahoo!, Outlook , and other service providers to direct your emails directly to users' spam folders, avoid words that trigger spam filters.
Words like free, zero percent, code, and no down payment are key. Keep the language informal and engaging.
6. Use catchy email subject lines to increase your email open rates
My best advice for writing catchy subject lines is to experiment with language. Open a thesaurus and find new words to say the same things.
Let's look at the subject of the letter.
Free Webinar Today: Conquer Your Day
The wording here is unique. It could have said, “Free webinar today: time management tips,” but it wouldn’t. The word “conquer” is a better synonym for “manage,” and creates a sense of intrigue about the content of the webinar.
7. Conduct A/B testing to determine the best time to send emails
Conduct A/B testing to determine the best time to send emails
A/B testing is worth its weight in gold. Find the best time to send emails by testing different days and time frames.
Perhaps your audience is more likely to open your emails if they receive them during their lunch break or right after work. Maybe they check their email in the morning and want to see a surprise from your brand.
8. Personalize your email subject line
There's nothing better than a little personalization. Simply adding a subscriber's name to the subject line can increase open rates.
Why? Because it feels more intimate. And people naturally respond to the sight or sound of their own name.
9. Be personal with your email subscribers
Instead of writing a sales letter, consider writing the letter as if you were writing to a friend. Keep the tone casual and keep the subject matter light. You can even share a secret about yourself, such as a time you failed or a problem you are suffering from.
When you're willing to get personal, people look forward to your emails. They know you're not just going to keep up the same marketing mumbo jumbo everyone else is writing.
10. Write amazing content and use storytelling to get your message across
Building on the last point, focus on storytelling. Why do you think personal and corporate blogs became so popular? People were open and honest about themselves.
These days, companies want to hide battle scars and mistakes. If you’re different — if you’re willing to live in a transparent space — your audience will respond.
Start with these topics. Let them know that you are going to tell a powerful, touching, entertaining or inspiring story.
11. Use humor when appropriate.
Humor can break down a lot of barriers. If you make people laugh, they'll come back for more.
Think about what you do when you're stressed, upset, or angry. You might watch stand-up comedians on Netflix, watch funny cat videos on YouTube, or call a friend who always makes you laugh.
We seek humor because it reduces stress and relieves anxiety. If your emails provide this, your open rates will skyrocket.
12. Optimize for mobile to improve email open rates
We don't know about you, but we always have some kind of mobile device at hand. It's a habit that most people are already developing.
It's easier to pull out your smartphone and check your email than to go to your desktop or laptop. Therefore, your emails should be mobile-friendly.
13. Write amazing welcome emails
A welcome email should represent your brand in a unique and engaging way. Don’t try to sell to anyone. Instead, make them feel valued and involved.
A little humor goes a long way here. The same goes for your pitch in the form of your brand story or USP. Don't make it salesy. Just think of it like introducing someone at a conference or trade show. You're opening the doors and hoping your subscriber will come in.
2. Use industry-specific lead magnets
Your lead magnet needs to be specific to your industry. In other words, it can’t just be something “everyone wants.”
Will people sign up for your email list crypto email list to get a shiny new iPhone? Sure. But that means they're not qualified leads. They'll get the iPhone, but they'll probably never buy from you.
Create a lead magnet your target customer will want. It could be a tool, a calculator, or a checklist. Make it unique.
3. Continuously segment your lists to improve email open rates
As mentioned above, a properly segmented list will have better open rates than one that is not segmented. Your leads are divided into categories based on where they are in the buyer's journey.
New subscribers need to be engaged in your campaign. People who are familiar with your brand may be ready to buy. Send them discount codes and other incentives to buy.
4. Clean your email list regularly
A clean list is a healthy list. If you allow your email list to grow without removing inactive subscribers, you are doing yourself a disservice.
Clean your email list at least once a quarter. If it's very large, do it once a month or even once a week. You can't clean too often.
5. Avoid spam filters for your emails
Spam words are the death of an email marketing campaign. Unless you need Gmail, Yahoo!, Outlook , and other service providers to direct your emails directly to users' spam folders, avoid words that trigger spam filters.
Words like free, zero percent, code, and no down payment are key. Keep the language informal and engaging.
6. Use catchy email subject lines to increase your email open rates
My best advice for writing catchy subject lines is to experiment with language. Open a thesaurus and find new words to say the same things.
Let's look at the subject of the letter.
Free Webinar Today: Conquer Your Day
The wording here is unique. It could have said, “Free webinar today: time management tips,” but it wouldn’t. The word “conquer” is a better synonym for “manage,” and creates a sense of intrigue about the content of the webinar.
7. Conduct A/B testing to determine the best time to send emails
Conduct A/B testing to determine the best time to send emails
A/B testing is worth its weight in gold. Find the best time to send emails by testing different days and time frames.
Perhaps your audience is more likely to open your emails if they receive them during their lunch break or right after work. Maybe they check their email in the morning and want to see a surprise from your brand.
8. Personalize your email subject line
There's nothing better than a little personalization. Simply adding a subscriber's name to the subject line can increase open rates.
Why? Because it feels more intimate. And people naturally respond to the sight or sound of their own name.
9. Be personal with your email subscribers
Instead of writing a sales letter, consider writing the letter as if you were writing to a friend. Keep the tone casual and keep the subject matter light. You can even share a secret about yourself, such as a time you failed or a problem you are suffering from.
When you're willing to get personal, people look forward to your emails. They know you're not just going to keep up the same marketing mumbo jumbo everyone else is writing.
10. Write amazing content and use storytelling to get your message across
Building on the last point, focus on storytelling. Why do you think personal and corporate blogs became so popular? People were open and honest about themselves.
These days, companies want to hide battle scars and mistakes. If you’re different — if you’re willing to live in a transparent space — your audience will respond.
Start with these topics. Let them know that you are going to tell a powerful, touching, entertaining or inspiring story.
11. Use humor when appropriate.
Humor can break down a lot of barriers. If you make people laugh, they'll come back for more.
Think about what you do when you're stressed, upset, or angry. You might watch stand-up comedians on Netflix, watch funny cat videos on YouTube, or call a friend who always makes you laugh.
We seek humor because it reduces stress and relieves anxiety. If your emails provide this, your open rates will skyrocket.
12. Optimize for mobile to improve email open rates
We don't know about you, but we always have some kind of mobile device at hand. It's a habit that most people are already developing.
It's easier to pull out your smartphone and check your email than to go to your desktop or laptop. Therefore, your emails should be mobile-friendly.
13. Write amazing welcome emails
A welcome email should represent your brand in a unique and engaging way. Don’t try to sell to anyone. Instead, make them feel valued and involved.
A little humor goes a long way here. The same goes for your pitch in the form of your brand story or USP. Don't make it salesy. Just think of it like introducing someone at a conference or trade show. You're opening the doors and hoping your subscriber will come in.