Interrupting the interlocutor
Posted: Sat Feb 01, 2025 5:50 am
This is one of the most serious mistakes. During negotiations, the client should have a strong feeling that you want to clarify his position and express complete solidarity with him.
Not stocking up on information
In order for a company to be able to effectively interact with a key client, it must have a good idea of his activities, summarize important information regarding his income, financial results, preferences, business development directions, etc. Armed with this data, a manager working with this audience guarantees success in negotiations, while a specialist who tries to find out what the customer's company produces at the first meeting quickly loses all his authority. No serious client will trust an organization that sends such an ignorant employee.
Poorly prepared for negotiations
According to almost all key venezuela email list clients, they are very dissatisfied with communicating with a company representative who has no idea how to behave at a meeting. This means that he has not familiarized himself with the information about the customer, has not prepared questions, has not studied the client's requests in advance, has not figured out what offers might interest him and, in addition, is not able to clearly describe the advantages of his products. A manager must always confirm his professionalism, especially in relations with key clients, because they thoroughly know all the intricacies of the business.
Not being able to communicate
Conducting a business conversation correctly is a very useful quality. Key clients almost always have a deep dislike for a manager who does not observe etiquette. Every specialist working with key clients should speak tactfully, be polite (especially if the interlocutor is a lady), and evoke sympathy. In this case, he will certainly be able to win the partner's trust and push him to further cooperation.
Have a poor understanding of the subject of the transaction
Our rating is closed by such a typical mistake of key account managers as lack of awareness of their own products. If a company representative is unable to provide all the necessary information about the offered product or service, to arouse interest, to give a good recommendation on the use of the product, then the client will not see the need to continue the conversation. The manager must be a real expert in his field, understand all the nuances of business and, ultimately, resist the pressure of the most fastidious client.
The main task of a key account manager is to form a positive image of his company, therefore, he needs to have special skills: to be able to sell, work in a competitive environment, highlight the characteristic features of the customer's business and calculate his actions. The high professional qualities of a key account manager are indicated, first of all, by the fact that he establishes truly friendly relations with the partner. In other words, to achieve heights in his profession, the manager needs to achieve a good disposition of the key client so that he expresses readiness for long-term cooperation and mutual support.
Not stocking up on information
In order for a company to be able to effectively interact with a key client, it must have a good idea of his activities, summarize important information regarding his income, financial results, preferences, business development directions, etc. Armed with this data, a manager working with this audience guarantees success in negotiations, while a specialist who tries to find out what the customer's company produces at the first meeting quickly loses all his authority. No serious client will trust an organization that sends such an ignorant employee.
Poorly prepared for negotiations
According to almost all key venezuela email list clients, they are very dissatisfied with communicating with a company representative who has no idea how to behave at a meeting. This means that he has not familiarized himself with the information about the customer, has not prepared questions, has not studied the client's requests in advance, has not figured out what offers might interest him and, in addition, is not able to clearly describe the advantages of his products. A manager must always confirm his professionalism, especially in relations with key clients, because they thoroughly know all the intricacies of the business.
Not being able to communicate
Conducting a business conversation correctly is a very useful quality. Key clients almost always have a deep dislike for a manager who does not observe etiquette. Every specialist working with key clients should speak tactfully, be polite (especially if the interlocutor is a lady), and evoke sympathy. In this case, he will certainly be able to win the partner's trust and push him to further cooperation.
Have a poor understanding of the subject of the transaction
Our rating is closed by such a typical mistake of key account managers as lack of awareness of their own products. If a company representative is unable to provide all the necessary information about the offered product or service, to arouse interest, to give a good recommendation on the use of the product, then the client will not see the need to continue the conversation. The manager must be a real expert in his field, understand all the nuances of business and, ultimately, resist the pressure of the most fastidious client.
The main task of a key account manager is to form a positive image of his company, therefore, he needs to have special skills: to be able to sell, work in a competitive environment, highlight the characteristic features of the customer's business and calculate his actions. The high professional qualities of a key account manager are indicated, first of all, by the fact that he establishes truly friendly relations with the partner. In other words, to achieve heights in his profession, the manager needs to achieve a good disposition of the key client so that he expresses readiness for long-term cooperation and mutual support.