Page 1 of 1

Basics of Advertising Success

Posted: Sat Feb 01, 2025 6:18 am
by shishir.seoexpert1
Successful ads perfectly utilize Google's structure to optimize the user experience when searching. Google helps with this through numerous automation offers.

Ad titles and text lines should always gambling data saudi arabia focus on the user benefits and be convincing and individual. The more ad titles and text lines you have, the more combinations you can combine. This means that Google Ads are more likely to be delivered to current search queries from potential customers. This increases your ad performance.

Here is an overview of the ad extensions offered by Google.

#1 Sitelink Ad Extensions
created to link to other relevant pages on your website.
At least 4 active sitelink extensions are required to be selectable by Google.

Sitelinks can be set up with or without text lines. Up to 25 creations are possible. Dynamic sitelinks are displayed more quickly, but need to be relevant to the ad topic.

Example of Sitelink Ad Extensions

Source: Google Ads Help

You can find detailed information in this article: Google Ads Assets: Important information about sitelinks

#2 Image Ad Extensions
ideal for the visual presentation of products and services.
Is the sight of your work an eye-catcher ? - Then use pictures.

Google recommends > at least three different, memorable images that are relevant to your keywords, ads, and landing pages. Also provide square and landscape images that focus on the most important content.<

Example for image ad extension

Source: Google Ads Help

Try out different visual styles. Dynamic images also allow you to extend image display to your remaining ad groups. An algorithm then assigns your relevant images to suitable ad content.