Make it very easy for your customers to get back to the checkout page
Posted: Sat Feb 01, 2025 6:30 am
The simplicity of sending abandoned cart emails should not be underestimated . If you complicate the process, most potential customers will simply ignore the invitation.
Remove friction whenever possible. For example, allow your customers to check out as guests. That way, they don’t have to fill out as many form fields, confirm email addresses, and perform other tasks.
Additionally, your CTA should link directly food and beverage email list to the user's actual shopping cart. Don't make your prospect hunt for it - many won't bother.
16. Continuously test your emails and calls to action to find out what works best.
Test, test, test. After you appear you think you can't try something else, find something new.
At Hello Bar, we recommend A/B testing everything, no matter what you offer on your site. Do the same with your emails.
17. Create a sense of urgency by using a countdown in abandoned cart emails
A countdown is a great way to convey urgency. If the timer runs out, your site will automatically empty the user's cart.
Using people’s fear of missing out is one of the smartest techniques for abandoned cart emails. People don’t want to lose what they have on hand, so if they want your product, they’ll convert. A countdown timer serves as a visual reminder that your prospect doesn’t have much time.
18. Make sure your emails are mobile-friendly
Earlier in this article, I mentioned that abandoned shopping carts are much more common on mobile devices than on desktop computers. Therefore, your website, as well as your email, should be mobile-friendly.
Use responsive design on your website and make sure your images in emails are scaled correctly. Don’t use a subject line that the reader won’t be able to see on a mobile device, and avoid using heavy backgrounds or other elements that can slow down your emails.
Earlier in this article, we mentioned that abandoned shopping carts are much more common on mobile devices than desktop computers . Therefore, your website and email should be mobile-friendly.
Use responsive design on your website and make sure your images in emails are scaled correctly. Don’t use a subject line that the reader won’t be able to see on a mobile device, and avoid using heavy backgrounds or other elements that can slow down your emails.
19. Add a little fun to cross-selling
Personalize your abandoned cart email sequence with cross-sell options to increase conversion rates.
This is one of our favorite abandoned cart email best practices . It encourages online shoppers to buy more, helping to recover lost sales. In this example, Oriental Trading used an abandoned cart email.
Oriental Trading cross selling
Image courtesy of Milled
Make the deal more attractive by highlighting special offers, such as free shipping on additional items, to motivate customers to complete their purchase.
Abandoned Cart Email Examples
Now that you're familiar with our 19 abandoned cart email best practices, let's look at some great examples that can inspire you.
The first example is Amazon, which is perhaps one of the best in terms of increasing conversions in e-commerce.
Remove friction whenever possible. For example, allow your customers to check out as guests. That way, they don’t have to fill out as many form fields, confirm email addresses, and perform other tasks.
Additionally, your CTA should link directly food and beverage email list to the user's actual shopping cart. Don't make your prospect hunt for it - many won't bother.
16. Continuously test your emails and calls to action to find out what works best.
Test, test, test. After you appear you think you can't try something else, find something new.
At Hello Bar, we recommend A/B testing everything, no matter what you offer on your site. Do the same with your emails.
17. Create a sense of urgency by using a countdown in abandoned cart emails
A countdown is a great way to convey urgency. If the timer runs out, your site will automatically empty the user's cart.
Using people’s fear of missing out is one of the smartest techniques for abandoned cart emails. People don’t want to lose what they have on hand, so if they want your product, they’ll convert. A countdown timer serves as a visual reminder that your prospect doesn’t have much time.
18. Make sure your emails are mobile-friendly
Earlier in this article, I mentioned that abandoned shopping carts are much more common on mobile devices than on desktop computers. Therefore, your website, as well as your email, should be mobile-friendly.
Use responsive design on your website and make sure your images in emails are scaled correctly. Don’t use a subject line that the reader won’t be able to see on a mobile device, and avoid using heavy backgrounds or other elements that can slow down your emails.
Earlier in this article, we mentioned that abandoned shopping carts are much more common on mobile devices than desktop computers . Therefore, your website and email should be mobile-friendly.
Use responsive design on your website and make sure your images in emails are scaled correctly. Don’t use a subject line that the reader won’t be able to see on a mobile device, and avoid using heavy backgrounds or other elements that can slow down your emails.
19. Add a little fun to cross-selling
Personalize your abandoned cart email sequence with cross-sell options to increase conversion rates.
This is one of our favorite abandoned cart email best practices . It encourages online shoppers to buy more, helping to recover lost sales. In this example, Oriental Trading used an abandoned cart email.
Oriental Trading cross selling
Image courtesy of Milled
Make the deal more attractive by highlighting special offers, such as free shipping on additional items, to motivate customers to complete their purchase.
Abandoned Cart Email Examples
Now that you're familiar with our 19 abandoned cart email best practices, let's look at some great examples that can inspire you.
The first example is Amazon, which is perhaps one of the best in terms of increasing conversions in e-commerce.