Examples of the "Jester" brand archetypes: Pringles, Skittles, M&M.
Posted: Sat Feb 01, 2025 7:08 am
Representatives of this brand are considered to be funny people. Their main task is to please their audience. Sometimes jokes may seem a little bold, but these are always harmless words that do not imply evil intentions. The main clients of such companies are young people and those who remain young inside, without losing the joy of life.
"Jester" is suitable for trading platforms that:
intended for the entertainment and recreation categories;
give people a feeling of youth and full of energy;
they sell tasty but rather unhealthy products;
produce low-priced goods.
For brands that have chosen the Jester archetype, you can be bold and use informal communication with your audience. Content should be filled with drive and humor, and advertising should be filled with vivid images. Focus on the benefits of your product or service, promising customers an indescribable experience from the purchase. Target your audience to any target group.
Parent
The feature that distinguishes the morocco email list parent brand from others is its care for people. It cares not only about its clients, but also about other citizens, from children and those in need to repairs and security. This archetype also has another name, "Caring". The main thing for clients is a feeling of security and comfort.
Types of Parent Brand Archetypes
Source: shutterstock.com
"Parent" is suitable for companies that:
adhere to family values and pay attention to maintaining and strengthening ties with loved ones and friends;
offer a range of services in the fields of education, medicine and other areas related to caring for citizens and their safety;
are actively involved in charity work;
help clients take care not only of themselves, but also of other people.
People who lead a healthy lifestyle, as well as family men, will be an excellent audience for targeting.
For the brand archetype "Caring", the key success factors are an individual approach to clients and an emphasis on providing high-quality services. Particular attention should be paid to organizing communications in such a way that each client feels cared for and comfortable, as if they were in a family circle. Images of a happy family work very effectively in promoting advertising.
Examples of such companies include Johnson & Johnson, Gerber, Nestle, TOMS Shoes and Volvo.
Creator
The Creator brands help customers express themselves through personal style, originality and creativity. They stand out by transforming the old into something new. The company's consumers are people who are ready to experiment, not afraid to stand out from the crowd and strive for creation.
This archetype is suitable for brands that:
allow you to express your individuality and feel special;
offer goods or services that have artistic value;
associated with creative professions, fashion and beauty;
aimed at creating special offers on the market.
In this case, it is best to target people who are art lovers, polyglots, as well as artisans, entrepreneurs and creative individuals.
If you want to choose the brand archetype "Creator", strive to show openness and passion, encourage the audience to communicate. Give customers the opportunity to feel their participation in the process of creating and developing the product: conduct surveys and tests. In advertising, do not be afraid, use only unique solutions.
Examples of companies that have embodied the archetypes of the “Creator” brand in their advertising: Apple, Lego, Adobe, Google.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site.
"Jester" is suitable for trading platforms that:
intended for the entertainment and recreation categories;
give people a feeling of youth and full of energy;
they sell tasty but rather unhealthy products;
produce low-priced goods.
For brands that have chosen the Jester archetype, you can be bold and use informal communication with your audience. Content should be filled with drive and humor, and advertising should be filled with vivid images. Focus on the benefits of your product or service, promising customers an indescribable experience from the purchase. Target your audience to any target group.
Parent
The feature that distinguishes the morocco email list parent brand from others is its care for people. It cares not only about its clients, but also about other citizens, from children and those in need to repairs and security. This archetype also has another name, "Caring". The main thing for clients is a feeling of security and comfort.
Types of Parent Brand Archetypes
Source: shutterstock.com
"Parent" is suitable for companies that:
adhere to family values and pay attention to maintaining and strengthening ties with loved ones and friends;
offer a range of services in the fields of education, medicine and other areas related to caring for citizens and their safety;
are actively involved in charity work;
help clients take care not only of themselves, but also of other people.
People who lead a healthy lifestyle, as well as family men, will be an excellent audience for targeting.
For the brand archetype "Caring", the key success factors are an individual approach to clients and an emphasis on providing high-quality services. Particular attention should be paid to organizing communications in such a way that each client feels cared for and comfortable, as if they were in a family circle. Images of a happy family work very effectively in promoting advertising.
Examples of such companies include Johnson & Johnson, Gerber, Nestle, TOMS Shoes and Volvo.
Creator
The Creator brands help customers express themselves through personal style, originality and creativity. They stand out by transforming the old into something new. The company's consumers are people who are ready to experiment, not afraid to stand out from the crowd and strive for creation.
This archetype is suitable for brands that:
allow you to express your individuality and feel special;
offer goods or services that have artistic value;
associated with creative professions, fashion and beauty;
aimed at creating special offers on the market.
In this case, it is best to target people who are art lovers, polyglots, as well as artisans, entrepreneurs and creative individuals.
If you want to choose the brand archetype "Creator", strive to show openness and passion, encourage the audience to communicate. Give customers the opportunity to feel their participation in the process of creating and developing the product: conduct surveys and tests. In advertising, do not be afraid, use only unique solutions.
Examples of companies that have embodied the archetypes of the “Creator” brand in their advertising: Apple, Lego, Adobe, Google.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site.