At any moment, something can go wrong. That's why you should always have a plan "B". But not just a plan, but a clear step-by-step guide on what to do and how to do it if everything suddenly goes according to the worst-case scenario.
Always be prepared for the worst
Source: shutterstock.com
Don't outsource key competencies
There are things that you can ask your contractors to do or delegate to outsourcing. And there are things that should only be done by an internal team - your key competencies. What makes your business unique and inimitable.
You put your soul into it and new zealand email list you are passionate about it. It should stay with you only. Then in the end, not only your clients will be happy, but you yourself too.
Be careful who you hire
At Zappos, potential employees go through two rounds of interviews, which sometimes eliminate even the strongest candidates simply because they don't fit the company's corporate culture.
And after a week of work, each employee is offered a $2,000 payoff to leave the company. Less than 1% of people agree. Only those who truly share the company's values stay.
People at Zappos
Source: Zappos.com
Tony Hsieh says in his book that as long as you hire and train your own staff, your company is safe. As soon as you outsource hiring and the pace of development accelerates, you are at risk.
About corporate culture
“Your corporate culture is your brand: if your employees are truly passionate about what they do, happy customers will follow naturally.”
According to the author, culture and brand are two sides of the same coin. If a company has happy employees, they will always do their job with enthusiasm, which in turn will make customers happy. It is very important to build a brand that the client will trust. And Tony managed to implement this idea through Zappos.
10 commandments of corporate culture from the book "Delivering Happiness":
To create a "wow" feeling with our service.
Accept and encourage change.
Create a fun and slightly unusual atmosphere.
Love adventure, think creatively and outside the box.
Welcome growth and learning.
Build open and honest relationships through information sharing.
Create a positive team spirit and family atmosphere.
Do more with less.
Be passionate and determined.
Be humble.
The company even has a book about corporate culture, founded by Tony Hsieh. It consists of numerous reviews from the company's employees and is available to everyone - suppliers, potential employees, partners and clients. Every year it is republished, and reviews from new employees are included in it. This is the "mechanism for reproducing the company's DNA" .
And the book is also written with humor, so it is read in one breath. According to Tony Hsieh, "even gray working days will be much more fun if you are not afraid to be unusual ." Very relevant in our days.