Usage methods include API integration and SMTP relay
Posted: Sat Feb 01, 2025 7:23 am
There are two common ways to use an email relay server: "API integration" and "SMTP relay."
API integration is a means of enabling integration with different software or programs using APIs.
Since it allows you to operate the mail relay server from an external system, it is suitable for cases where you want to integrate with your company's core system.
The benefit is that it eliminates the need to hotmail email list individually transfer delivery data to email relay servers, which leads to more efficient operations.
SMTP relay is the routing of email through a trusted third party, typically used for bulk and transactional email sending.
Benefits of using a mail relay service
Makes it easier for emails to reach users
Business emails are often sent in large volumes to users, and often do not reach their recipients.
This is because the receiving server (mobile carrier or ISP) has its own rules in place to combat spam, and may automatically reject emails based on factors such as the volume and timing of delivery.
In addition, IP reputation (the evaluation of the IP address of the sending mail server) is also one of the criteria for determining whether an email is spam.
If your IP reputation drops, your emails are more likely to be treated as unreliable, but managing your reputation requires specialized knowledge and skills, making it difficult for most companies.
However, by using a reputable external email relay server, you can increase the trustworthiness of your emails, which can lead to improved deliverability.
Easily send large amounts of email
One disadvantage of sending large volumes of email using an existing server is that as the number of emails sent increases, the load on the server increases, resulting in longer sending times.
In order to send emails reliably without putting a strain on the server, one method is to split the number of emails sent at once, but this leads to reduced work efficiency.
By introducing a mail relay server specialized for sending emails, you can send large volumes of emails at high speed without worrying about the load, ensuring timely email delivery at all times.
API integration is a means of enabling integration with different software or programs using APIs.
Since it allows you to operate the mail relay server from an external system, it is suitable for cases where you want to integrate with your company's core system.
The benefit is that it eliminates the need to hotmail email list individually transfer delivery data to email relay servers, which leads to more efficient operations.
SMTP relay is the routing of email through a trusted third party, typically used for bulk and transactional email sending.
Benefits of using a mail relay service
Makes it easier for emails to reach users
Business emails are often sent in large volumes to users, and often do not reach their recipients.
This is because the receiving server (mobile carrier or ISP) has its own rules in place to combat spam, and may automatically reject emails based on factors such as the volume and timing of delivery.
In addition, IP reputation (the evaluation of the IP address of the sending mail server) is also one of the criteria for determining whether an email is spam.
If your IP reputation drops, your emails are more likely to be treated as unreliable, but managing your reputation requires specialized knowledge and skills, making it difficult for most companies.
However, by using a reputable external email relay server, you can increase the trustworthiness of your emails, which can lead to improved deliverability.
Easily send large amounts of email
One disadvantage of sending large volumes of email using an existing server is that as the number of emails sent increases, the load on the server increases, resulting in longer sending times.
In order to send emails reliably without putting a strain on the server, one method is to split the number of emails sent at once, but this leads to reduced work efficiency.
By introducing a mail relay server specialized for sending emails, you can send large volumes of emails at high speed without worrying about the load, ensuring timely email delivery at all times.