Lack of attention to objections
Posted: Sat Feb 01, 2025 7:44 am
Some professionals neglect to handle objections due to fear of appearing too intrusive or due to inexperience in handling them.
Pay attention to objections
Source: shutterstock.com
What needs to be done:
Create a knowledge base with panama email list answers to common objections. Record successful responses after each interaction with your audience and use them in the future.
Anticipate objections by including phrases in your presentation that prevent typical customer questions, such as those related to cost of services.
Improve the quality of the product so that contradictions become impossible.
If a large number of objections arise, return to the stage of identifying needs. Discuss all the nuances again, try to rethink the client's desires.
Leaving the customer unattended after the sale
Often after a successful transaction, the client is left without attention. This can give him the impression that his interests are no longer important to anyone.
It is necessary to inform the client about what will happen after payment for services. Specify the work process, future steps, necessary data and provide a link to payment or details. Provide the client with all the necessary information so that he feels confident in the course of cooperation. This is important for a successful contract extension.
No product on sale
If the client is unable to purchase the product due to high prices, he should be offered to consider alternative options. For example, if the client cannot afford to set up a social network for 40,000 rubles, develop a product with a more affordable price tag. It is important to provide the client with options for both increasing and decreasing the cost of services to meet his needs.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Sales Conversion
Below we answer the most frequently asked questions on the topic of sales conversion.
How is sales conversion calculated in a retail store?
In the case of offline retail, the number of visitors to the outlet is counted, for example, using entrance sensors. To determine the conversion, the number of sales should be divided by the number of visitors and the result should be multiplied by 100.
How to evaluate conversion in telephone sales?
In the case of telephone sales, customers who have called the company and left a request are taken into account. Information about calls can be collected manually. For this, each manager registers customer data. In addition, information can be collected automatically using a telephony system.
What should be the conversion rate of the sales department?
There is no universal average value. For one industry, 7% may be a good sales conversion rate, while for another it may be low. When assessing the indicator, it is important to take into account the specifics of a particular business. It makes sense to work with the average conversion rate only when comparing different acquisition channels within one enterprise.
Use the considered formulas for calculating sales conversion and tools to analyze this parameter. Remember that the indicator directly affects the company's profit and customer satisfaction.
Pay attention to objections
Source: shutterstock.com
What needs to be done:
Create a knowledge base with panama email list answers to common objections. Record successful responses after each interaction with your audience and use them in the future.
Anticipate objections by including phrases in your presentation that prevent typical customer questions, such as those related to cost of services.
Improve the quality of the product so that contradictions become impossible.
If a large number of objections arise, return to the stage of identifying needs. Discuss all the nuances again, try to rethink the client's desires.
Leaving the customer unattended after the sale
Often after a successful transaction, the client is left without attention. This can give him the impression that his interests are no longer important to anyone.
It is necessary to inform the client about what will happen after payment for services. Specify the work process, future steps, necessary data and provide a link to payment or details. Provide the client with all the necessary information so that he feels confident in the course of cooperation. This is important for a successful contract extension.
No product on sale
If the client is unable to purchase the product due to high prices, he should be offered to consider alternative options. For example, if the client cannot afford to set up a social network for 40,000 rubles, develop a product with a more affordable price tag. It is important to provide the client with options for both increasing and decreasing the cost of services to meet his needs.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Sales Conversion
Below we answer the most frequently asked questions on the topic of sales conversion.
How is sales conversion calculated in a retail store?
In the case of offline retail, the number of visitors to the outlet is counted, for example, using entrance sensors. To determine the conversion, the number of sales should be divided by the number of visitors and the result should be multiplied by 100.
How to evaluate conversion in telephone sales?
In the case of telephone sales, customers who have called the company and left a request are taken into account. Information about calls can be collected manually. For this, each manager registers customer data. In addition, information can be collected automatically using a telephony system.
What should be the conversion rate of the sales department?
There is no universal average value. For one industry, 7% may be a good sales conversion rate, while for another it may be low. When assessing the indicator, it is important to take into account the specifics of a particular business. It makes sense to work with the average conversion rate only when comparing different acquisition channels within one enterprise.
Use the considered formulas for calculating sales conversion and tools to analyze this parameter. Remember that the indicator directly affects the company's profit and customer satisfaction.